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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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Hoeneß Admits To Evading Taxes

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03/11/14
Cristiano Ronaldo Leads Goal's '14 Rich List

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03/11/14
LFP President Touts Recent Debt Reduction

Spanish Football League (LFP) President Javier Tebas said on Monday that "La Liga and Spanish second division clubs will meet the requirements of the economic control measures established for the '13-14 season," according to the EFE. Tebas "shared this belief" with Spanish Socialist Workers' Party ( ...

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03/10/14
Norway Questions Wealth Fund's F1 Deal

Norwegian parliamentarians said on Friday that Norway's $850B sovereign wealth fund, the world's largest, "must answer questions on its acquisition of a stake in Formula One," according to Dagenborg & Knudsen of REUTERS. The fund, which invests Norway's oil and gas revenues, bought a $1.6B stake ...

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03/07/14
Cronulla Reveals Cost Of ASADA Scandal

National Rugby League side Cronulla Sharks released its '13 annual report that "exposes the price" of dealing with its doping scandal so far, according to Josh Massoud of the Sydney DAILY TELEGRAPH. The report reveals that A$1.5M ($1.3M) "was exacted" from responding to both the Australian Sports An ...

Tags: Finance

03/07/14
QPR Reveals Net Debt Of $296 Million

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03/07/14
Athletic Bilbao Taking Legal Action

La Liga side Athletic Bilbao on Thursday decided to "take marketing firm Santa Mónica Sports to court over failed payments," according to Juanma Velasco of MARCA. Santa Mónica Sports owes Athletic around €2M ($2.8M) in "payments for static advertising" at Athletic's San Mam&e ...

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03/06/14
Report: AC Milan Weighing Sale

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03/06/14
Adidas Sees Hit From Currency Swings

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03/05/14
Ecclestone: CVC Must Sell F1 Stake

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