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NFL's Texans-Raiders Mexico City Game Generated $45M For City's Gross Revenue

Published in SportsBusiness Daily Global on 02 / 24 / 17

The NFL announced that the Texans-Raiders game in Mexico City last November generated an increase of $45M in the city's gross revenue. A league-commissioned study by the sports industry group of Ernst & Young used a range of sources, including the NFL's post-event surveys of fans who a...

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