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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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06/12/13
Facilities Notes

La Liga side Atlético Madrid has begun to remove the grass from its Vicente Calderón Stadium because of the upcoming Bon Jovi concert on June 27. In this way, "Atlético wants to minimize the damages that can result from an event on the grass," which occurred just last year when ...

Tags: Facilities

06/11/13
Olympic Park To Stage Title Fight

London's Olympic Park "will host top-level professional boxing bouts" starting in September, "boosting efforts to ensure that Games venues remain a lasting part of the British sporting scene," according to Keith Weir of REUTERS. Boxing promoter Frank Warren "has signed an agreement to stage six figh ...

Tags: United Kingdom, Facilities

06/11/13
UEFA To Help FIA With Stadium Debt

UEFA has "stepped in to help the Football Association of Ireland meet its debt repayments for the Aviva Stadium," according to Damian Spellman of the IRISH INDEPENDENT. The organization has confirmed that it has advanced a "solidarity payment," understood to amount to several million euro from its d ...

Tags: Facilities, United Kingdom

06/10/13
Rio's Olympic Stadium To Stay Closed

A committee of engineers said that Rio de Janeiro's Joao Havelange stadium, scheduled to host the athletics at the 2016 Rio de Janeiro Games, "is to stay shut for 18 months while the roof is repaired," according to Brian Homewood of REUTERS. The stadium, completed six years ago, "was closed in March ...

Tags: Facilities, Brazil

06/10/13
Liverpool Proceeds With Stadium Upgrade

Liverpool Managing Dir Ian Ayre expects that "the next step in the redevelopment of Anfield will be completed this summer," according to Carl Markham of PA. The club has been "working to buy up properties in the streets of bordering the stadium." Until the club has "acquired all the relevant houses ...

Tags: Facilities, United Kingdom

06/10/13
Chelsea Relocation Has New Hope

Chelsea's dream of relocating to a new 60,000-seat stadium in the London district of Earl's Court "is back on the cards," according to Alex Miller of the London DAILY MAIL. Chelsea is "now expected to be invited to bid for a 17-acre plot in the area that is scheduled to be put up for sale at the end ...

Tags: Facilities, United Kingdom

06/10/13
Wembley Debenture Seats Fail To Renew

London's Wembley stadium is "facing a crisis over the re-selling of their 10-year debenture seats that underpin the business plan of the national stadium," according to Charles Sale of the London DAILY MAIL. The contracts for the vast majority of the 17,500 corporate seats expire in '17, and surveys ...

Tags: Facilities, United Kingdom

06/07/13
Atlético Madrid To Offer Family Section

La Liga side Atlético Madrid "is attempting a pioneering initiative in Spain," according to Alberto R. Barbero of MARCA. An Atlético director announced plans for a family section at the team's home stadium for the next season. The intention "is to demand respectful behavior." The area ...

Tags: Facilities, Europe

06/07/13
Bayern Sells Out 16 Of 17 Home Games

Champions League-winning Bundesliga side Bayern Munich has sold out 16 of its of 17 league "home games for next season as demand remains high" following its treble-winning exploits, according to Karolos Grohmann of REUTERS. Bayern Board Dir and former UBS Germany CEO Jan-Christian Dreesen said, "We ...

Tags: Facilities, Europe

06/07/13
Eels Looking At Shift To ANZ Stadium

National Rugby League club Parramatta Eels board "is entertaining the option of moving more games away from Parramatta Stadium, with ANZ Stadium in line to host a greater number of fixtures" beginning in '14, according to Josh Massoud of the Sydney DAILY TELEGRAPH. Eels CEO Ken Edwards "sought legal ...

Tags: Facilities, Australia

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