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Sponsorship Deals Hit New Highs Across European Football; FIFA Gets Reality Check

Published in SportsBusiness Daily Global on 12 / 23 / 14

Sports marketers had a banner year in 2014, as the Premier League nailed down its reputation as the most marketable football league and major int'l events like the World Cup and the Olympics raked in sponsorship millions. FIFA scored with the World Cup, but the football organization was stung at yea...

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10/21/13
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A top sports official in the Philippines "expressed concern Friday over recent bombings in Myanmar ahead of the Southeast Asian Games there in which more than 200 Filipino athletes will compete." Philippine Sports Commission Chair Richie Garcia: "We are monitoring this very closely. As long as ...

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10/18/13
UAE CF Hopes To Host Giro D'Italia

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10/18/13
ASADA Bans Won't Affect World Cup

Fears that the 2014 World Cup "could be decimated" by the ongoing Australian Sports Anti-Doping Authority investigation "have eased after event organisers reached an agreement allowing countries to replace any players suspended by the anti-doping body during the tournament," according to Brent Read ...

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10/18/13
Event Notes

Spain's national football team will play a friendly in Gabon in November, "and this is not the only offer" at the Spanish Football Federation's (RFEF) office. The offer from Gabon for playing in the friendly will pay Spain nearly €4M ($5.5M) ( MARCA, 10/17 ). ... The World Figure Skating Gran ...

Tags: Africa, Events and Attractions

10/17/13
No F1 Penalty For Valencia

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10/17/13
World Cup In Push For Record Crowds

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10/17/13
Melbourne Spring Racing Eyes Revamp

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10/17/13
Event Notes

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10/16/13
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10/16/13
Clipper Yacht Race Agrees To TV Deals

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