Featured Story

Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

12/05/13
ECB To Ban Brisbane From Hosting Tests

Cricket Australia officials "were thrown into a flap" Wednesday after the appearance of a story written by former England fast bowler Derek Pringle in the London Telegraph that the England and Wales Cricket Board "wanted Brisbane dropped from future Ashes itineraries as punishment for the boorish be ...

Tags: Events and Attractions, Australia

12/05/13
HKGC Saves Hong Kong Open

A Hong Kong Golf Club official said the club "'saved' the city's troubled national open from the scrapheap by injecting the lion's share" of the $1.3M prize money, according to Alvin Sallay of the SOUTH CHINA MORNING POST. The "star-less tournament," which starts on Thursday, "has lu ...

Tags: Events and Attractions, China

12/05/13
ECB Partners With Threepipe

The England & Wales Cricket Board has hired marketing agency Threepipe to launch NatWest T20 Blast, the new domestic T20 competition, in '14. The agency will be delivering an integrated digital, PR, social and content campaign to generate awareness, build excitement and drive ticket sales. ...

Tags: Events and Attractions, United Kingdom

12/05/13
Event Notes

IOC President Thomas Bach and FC Barcelona President Sandro Rosell have signed an agreement to continue their "FutbolNet" project in Africa through '16. The Barcelona-IOC alliance began in April and has helped to organize youth football tournaments in 23 African countries, with "the Olympafrica Futb ...

Tags: Events and Attractions

12/04/13
New Jersey F1 Race Won't Happen In '14

F1 CEO Bernie Ecclestone said Tuesday that New Jersey's F1 debut "won't happen in 2014, as had been hoped," according to A.J. Baime of the WALL STREET JOURNAL. Ecclestone said the New Jersey race "will be postponed 'for lots and lots and lots of reasons.'" He said, "We are not satisfied it's going t ...

Tags: Events and Attractions, North America

12/04/13
SEA Games Bring Worries To Myanmar

Empty seats and security concerns "top the list of worries as Myanmar gears up for the Southeast Asian Games, the biggest sports event ever held in the former pariah state," according to the AFP. Thousands of athletes, officials, fans and media "will converge for the Games, which are slowly getting ...

Tags: Events and Attractions, Asia

12/04/13
Brazil Against Foreign World Cup Carriers

Brazil has decided against "opening more routes for foreign air carriers" for the 2014 World Cup, certain it can handle the "millions of sports fans who will use airplanes to get around South America's biggest country," according to Stephen Wade of the AP. Brazil Civil Aviation Secretary Wellington ...

Tags: Events and Attractions, Brazil

12/04/13
Event Notes

The NBA will tip off NBA Global Games Mexico City 2013 Wednesday when the San Antonio Spurs face the Minnesota Timberwolves at the Mexico City Arena. This will mark the NBA's second regular-season game and record 21st NBA game played in the country ( NBA ). ... The Qatar Basketball Federation will h ...

Tags: Events and Attractions

12/03/13
EurAsia Event Could Rival Ryder Cup

Rival captains Miguel Angel Jimenez and Thongchai Jaidee "have predicted big things for the new Ryder Cup-style EurAsia Cup" to be held near Kuala Lumpur, Malaysia next year, according to Stefanie McIntyre of REUTERS. Europe and Asia "will clash over three days at the Glenmarie Golf and Country Club ...

Tags: Events and Attractions, Asia

12/03/13
Sydney To Host First V8 Twilight Race

The "V8 revolution" will start when Sydney hosts the "first [V8] Supercars twilight race to end the tightest season ever," according to James Phelps of the Sydney DAILY TELEGRAPH. The championship is "set to go on the line under the setting sun at Sydney Olympic Park with Ford v Holden to fight it o ...

Tags: Australia, Events and Attractions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug