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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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08/29/13
F1 Still Has New Jersey Contract

F1 CEO Bernie Ecclestone "is insisting that the Grand Prix of America could still find a place on the 2014 F1 calendar, despite having said last week that the New Jersey event definitely won't be happening due to lack of funds," according to Adam Cooper of AUTOWEEK. However, he "has also made it cle ...

Tags: Events and Attractions, North America

08/29/13
Walker To Negotiate F1 Contract

The Napthine government has given Australian Grand Prix Chair Ron Walker the green light to negotiate a new Australian F1 Grand Prix contract with F1 CEO Bernie Ecclestone "despite crippling losses and the F1 boss facing corruption charges in Germany," according to John Ferguson of&nb ...

Tags: Events and Attractions, Australia

08/29/13
Event Notes

Asian Tour Chair Kyi Hla Han said Tuesday that the ThaiPGA "has been given more time to find sponsors for the King's Cup." With the ThaiPGA struggling to attract sponsors for the $1M tournament, which is scheduled to take place from Dec. 19-22, Han said that "the Asian Tour can wait until mid-S ...

Tags: Events and Attractions

08/28/13
Gallop: Asian Cup Will Be 'Eye-Opener'

Hosting the 2015 Asian Cup "will not be a cash-cow event" for Football Federation Australia, but CEO David Gallop said that the greatest benefit of hosting the continental championship lies in the strengthening of regional ties beyond the game, according to Dominic Bossi of the SYDNEY MORNING HERALD ...

Tags: Events and Attractions, Australia

08/28/13
Australia's Formula Ford To End In '14

Australia's national Formula Ford championship "will cease to exist from 2014 onwards," according to AUTO SPORT. The Confederation of Australian Motor Sport said that "sustainability reviews had indicated the series was not viable in the long-term, persuading them to cease operating it from the end ...

Tags: Events and Attractions, Australia

08/28/13
EurAsia Cup To Challenge OneAsia Event

A new Ryder Cup-style tournament featuring the best players in Europe and Asia "is bound to antagonise Chinese officials who back a similar event," according to Noel Prentice of the SOUTH CHINA MORNING POST. The EurAsia Cup, a biennial team competition in Malaysia starting next March 28-30, "will be ...

Tags: Events and Attractions, Asia

08/28/13
Iran Makes Strides In Motorsport

Iran "is taking big steps forward in its efforts to develop motorsport, and has ambitions to host, and take part in, Middle East events,'' according to GULF NEWS. The country’s plans to advance its motorsport infrastructure were outlined by Dr. Hamidreza Mehrali, President of the Motorcycle an ...

Tags: Events and Attractions, Middle East

08/28/13
Event Notes

Melbourne Racing Club CEO Brodie Arnhold "wants to celebrate the spring carnival with a feature group 1 finale on each major race day." He said on Tuesday that "the club would run Saturday's star-studded group 1 Memsie Stakes as the last of an eight-race program" ( SYDNEY MORNING HERALD, 8/28 ). . ...

Tags: Events and Attractions

08/27/13
EurAsia Cup Added To European Tour

The EurAsia Cup presented by DRB-HICOM, a new match-play event between Europe and Asia, will be part of the initial sector of the 2014 European Tour Int'l Schedule, which was unveiled Monday. Taking place at Glenmarie Golf and Country Club in Malaysia from March 28-30, the EurAsia Cup presented by D ...

Tags: Events and Attractions, Europe

08/27/13
NZC Schedules Night Games For T20

New Zealand Cricket has "beefed up the night cricket component in next summer's T20 domestic competition," according to David Leggat of the NEW ZEALAND HERALD. Buoyed by good returns from using the Friday night slot on Sky Sport, "NZC has scheduled HRV Cup T20 games on both Friday and Saturday nigh ...

Tags: Events and Attractions, New Zealand

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