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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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09/27/13
Africa Hockey Tournament Postponed

After a terror attack on the Westgate Mall in Nairobi on Saturday, the incident's effect "is spiraling forcing the postponement of the Hockey Africa Nations Cup tournament," according to John Kwoba of XINHUA. The Africa Hockey Federation (AfHF) in consultation with the Int'l Hockey Federation (FIH) ...

Tags: Events and Attractions, Africa

09/27/13
DEL 2 Team Plans To Play Outdoor Game

German second division hockey club Eispiraten Crimmitschau "is considering playing an outdoor game at the Leipzig football stadium against league rival Eislöwen Dresden," according to the SID. Club Managing Dir René Rudorisch "wants to talk to the stadium operator before the end of the w ...

Tags: Events and Attractions, Europe

09/27/13
Event Notes

FIFA World Cup sponsor McDonald’s "has confirmed its participation in the conference programme at this year’s Soccerex African Forum," which takes place in Durban, South Africa on Tuesday and Wednesday ( SOCCEREX, 9/26 ). ... Organizers said that the 2014 Giro d'Italia "will now get un ...

Tags: Events and Attractions

09/26/13
Cash Dominant In Today's America's Cup

Skipper John Bertrand and his former crewmates of Australia II "shared a lament about this year's cliffhanger battle for the Auld Mug in San Francisco," according to Rupert Guinness of the SYDNEY MORNING HERALD. Bertrand "regretted the Australian presence this year was only as part of foreign crews, ...

Tags: Events and Attractions, Australia

09/26/13
Pro12 Clubs Facing 'Financial Oblivion'

Premiership Rugby Deputy Chair Bruce Craig "has warned that Pro12 clubs face 'financial oblivion' if administrators try to thwart the Rugby Champions Cup," according to Tom Bradshaw of the BBC. Craig "has been central to setting up an event intended to replace the Heineken Cup, which he claims is 'f ...

Tags: Events and Attractions, Europe

09/26/13
UCI Unveils World Championships Hosts

The Int'l Cycling Union (UCI) announced that Switzerland, Andorra, France and the U.K. will also play host to the UCI World Championships in '14, '15 and '16 alongside the events previously awarded. The UCI Management Committee, meeting in Florence, Italy, awarded events to the following host cities ...

Tags: Events and Attractions, Europe

09/26/13
Event Notes

The Int'l Basketball Federation will host its annual 3-on-3 U18 World Championships at Jakarta's National Monument starting Thursday, "making Indonesia the first Asian country to host the tournament" ( JAKARTA GLOBE, 9/25 ). ... The F1 Indian Grand Prix will be held at the Budd ...

Tags: Events and Attractions

09/25/13
DeNA Offers Sports Business Class

Japanese professional baseball team Yokohama DeNA BayStars is holding a one-day “Sports Business Marketing” course on Nov. 11 to introduce university students to the world of professional sports business. The course -- provided in conjunction with the Career Daigaku (University), an ...

Tags: Events and Attractions, Japan

09/25/13
Campaign Could Add To Int'l Involvement

A collaborative marketing campaign between the Hong Kong Jockey Club and Racing Victoria "could increase international involvement in major races other than the Caulfield and Melbourne cups during the spring carnival," according to Michael Sharkie of THE AGE. Although '13 "has the potential to be a ...

Tags: Events and Attractions, Australia

09/25/13
Melbourne To Host ABL All Star Game

Melbourne "has secured the rights to host the Australian Baseball League All Star Game for a second consecutive season," according to Gilbert Gardiner of the NEWS LIMITED NETWORK. The marquee clash between Team Australia and the ABL's best internationals includes players signed with t ...

Tags: Events and Attractions, Australia

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