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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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10/08/13
Expanded FA Cup To Feature Big Teams

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10/08/13
Event Notes

The Super League Grand Final "will be contested at" Old Trafford in Manchester, England until at least '17 after "an agreement was reached to extend the current deal." Warrington Wolves will take on Wigan Warriors on Saturday evening and the event "will remain at the Theatre of Dreams for four more ...

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10/07/13
Hong Kong Cricket To Expand Sixes

The Hong Kong Cricket Association is "looking to expand the scope of next year's Hong Kong Sixes to meet requirements set by the government's Mega Events Fund," according to Alvin Sallay of the SOUTH CHINA MORNING POST. This year's Sixes, "initially scheduled for the end of this month, was cancelled ...

Tags: Middle East, Events and Attractions

10/07/13
Event Notes

More than 4.5 million tickets have been requested for the 64 2014 World Cup matches that will be played from June 12-July 14. More than 3.4 million requests, 77% of the total, came from Brazil. The event's host nation is followed by Argentina (223,686) and the U.S. (175,122) among the more than 200 ...

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10/04/13
Bahrain Gets F1 Preseason Testing

The Bahrain Int'l Circuit will host two F1 preseason tests next February "after beating off competition from Yas Marina Circuit and Dubai Autodrome," according to Gary Meenaghan of THE NATIONAL. Following months of discussions, the Formula One Teams Association "signed an agreement in Mokpo ahead of ...

Tags: Events and Attractions, Middle East

10/04/13
Scottish Clubs Open To Breakaway

The Celtic opposition to the bid by English and French clubs to redraw the map of European rugby may "not be as solid as many of the hard-liners in the governing classes imagine," according to Chris Hewett of the London INDEPENDENT. Scottish Rugby Union CEO Mark Dodson said that his organization was ...

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10/04/13
Government To Back Team New Zealand

New Zealand's government signaled on Thursday that it is "prepared to back another challenge for the Auld Mug," according to Cecile Meier of FAIRFAX NZ NEWS. NZ Economic Development Minister Steven Joyce praised "the efforts of Team New Zealand at a software summit in Canterbury" on Thursday. Joyce ...

Tags: Australia, Events and Attractions

10/03/13
Tropical Storm Threatens Korean F1 Race

This year’s South Korean F1 Grand Prix "will kick off this weekend in the southwestern city of Yeongam," according to Baek Byung-yeul of the KOREA TIMES. It "remains to be seen whether tropical storm Fitow, forecast to arrive on the peninsula, Sunday, will affect the race in any way." All eyes ...

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10/03/13
Australian Open Boosts Payout To $31M

The Australian Open in '14 will see a boost in prize money to a record A$33M ($30.8M) -- a 10% increase that is "slightly less" than the record-setting uptick last year, according to Linda Pearce of THE AGE. The distribution "will be finalised after discussions with the ATP and the WTA, although the ...

Tags: Australia, Events and Attractions

10/03/13
Event Notes

MotoGP's new dates in Argentina and Brazil "have been confirmed on the 19-race 2014 calendar released by governing body the FIM" ( AUTOSPORT, 10/2 ). ... Cricket "is beginning to make waves in the Cidade Maravilhosa thanks to the recent success of Carioca Cricket Club." Founded in Sept. '11, the c ...

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