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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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10/21/13
Srinivasan OKs South Africa Tour

India's much-anticipated tour of South Africa "is all set to go ahead in December" with Board of Control for Cricket in India President N. Srinivasan and his Cricket South Africa counterpart Chris Nenzani agreeing "in principle" for the series during discussions on the sidelines of the Int'l Cricket ...

Tags: Events and Attractions

10/21/13
DRC Announces Racing Season Upgrades

The Dubai Racing Club on Sunday "announced a number of significant upgrades" to the pattern race program for the '13-14 UAE Racing season, highlighted by the promotion of the $1M Dubai Gold Cup, sponsored by Al Tayer Motors, from Group 3 to Group 2 status, according to Leslie Wilson Jr. of GULF ...

Tags: Events and Attractions, Middle East

10/21/13
Event Notes

A top sports official in the Philippines "expressed concern Friday over recent bombings in Myanmar ahead of the Southeast Asian Games there in which more than 200 Filipino athletes will compete." Philippine Sports Commission Chair Richie Garcia: "We are monitoring this very closely. As long as ...

Tags: Events and Attractions

10/18/13
UAE CF Hopes To Host Giro D'Italia

Officials from the UAE Cycling Federation "are proposing to host future stages of the Giro d'Italia in Dubai," according to Ashley Hammond of GULF NEWS. A UAE delegation followed the Giro d'Italia in May to pick up organizational tips ahead of the inaugural Dubai Tour next February, "however th ...

Tags: Events and Attractions, Middle East

10/18/13
ASADA Bans Won't Affect World Cup

Fears that the 2014 World Cup "could be decimated" by the ongoing Australian Sports Anti-Doping Authority investigation "have eased after event organisers reached an agreement allowing countries to replace any players suspended by the anti-doping body during the tournament," according to Brent Read ...

Tags: Australia, Events and Attractions

10/18/13
Event Notes

Spain's national football team will play a friendly in Gabon in November, "and this is not the only offer" at the Spanish Football Federation's (RFEF) office. The offer from Gabon for playing in the friendly will pay Spain nearly €4M ($5.5M) ( MARCA, 10/17 ). ... The World Figure Skating Gran ...

Tags: Africa, Events and Attractions

10/17/13
No F1 Penalty For Valencia

Former F1 Grand Prix venue Valencia "will not be penalised after dropping off the Formula 1 calendar," according to GRAND PRIX 247. Valencia race official Gonzalo Gobert earlier confirmed "the Spanish city, already absent from the 2013 and 2014 calendars, will definitively no longer host grands prix ...

Tags: Europe, Events and Attractions

10/17/13
World Cup In Push For Record Crowds

Rugby World Cup organizers have stepped up their big push for the opening ceremony and double-header in Cardiff on Oct. 26, "and are increasingly confident of approaching or even beating the 41,271 crowd attracted to the first game of the successful 1995 tournament at Wembley," according to Andy Wil ...

Tags: Events and Attractions, United Kingdom

10/17/13
Melbourne Spring Racing Eyes Revamp

The Melbourne spring carnival "could be set for a dramatic revamp as officials come to grips with the reality of the competitive sporting market and want to make racing relevant in the 21st century," according to Chris Roots of the SYDNEY MORNING HERALD. In its "most dramatic form there could have a ...

Tags: Australia, Events and Attractions

10/17/13
Event Notes

In a bid to make a "local showpiece as spectacular as the world-famous Sydney to Hobart Race," organizers of the Audi Hong Kong to Vietnam Race have moved the starting line from Lamma to Victoria so as to allow "people looking out of their windows" the chance to watch the "stunning sight of some of ...

Tags: Events and Attractions

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