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Australian Open Endeavors To Attract Chinese Tennis Tourists

Published in SportsBusiness Daily Global on 01 / 19 / 18

The Australian Open "stepped up efforts to lure Chinese tennis fans to Melbourne Park by boosting broadcast and sponsorship deals," according to Melanie Burton of REUTERS. More than 59 million people in China tuned in to watch the Australian Open in '17, up by more than 84% on the year before, and o...

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Tags: Australia, Events and Attractions

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