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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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Event Notes

Cricket Australia will hold a public celebration for the Australian Test team in Sydney on Tuesday to acknowledge its 5-0 victory in the Ashes series. The free, public event will take place on the Northern Boardwalk of the Sydney Opera House at 11am local time ( CA ). ... French tennis player Ga&eum ...

Tags: Events and Attractions

Glasgow Preps For Glasgow Games

Glasgow "looks different today to how it looked like before Glasgow 2014 was born as an entity six years ago, but not in a wholesale way," according to Jonathan Coates of the SCOTSMAN. The improvements "make the city look better and function better." None of the tweaks "is ostentatious, which is ind ...

Tags: Events and Attractions, United Kingdom

Cost Of Mega Sports Events Examined

The 1964 Tokyo Olympics "established the idea that staging a leading international sporting event is a fantastic way for a country to market itself," according to the FINANCIAL TIMES. However, in '14, a Winter Olympics in Russia and a football World Cup in Brazil "may demonstrate that hosting such a ...

Tags: Events and Attractions

Euro Tour, Ballesteros Family At Odds

The European Tour has been accused of "manipulating and misrepresenting" the intentions of the late Seve Ballesteros by "launching a rival match-play event to the Royal Trophy between Europe and Asia," according to the AFP. In the "latest twist in an increasingly bitter war of words," Vicente Balles ...

Tags: Events and Attractions, Asia

World Cup Hotels Costlier Than Olympics

Hotel rooms are expected to cost almost 50% more in Rio de Janeiro "during the upcoming World Cup" than when the city will host the 2016 Olympics, in part because "organizer FIFA's official accommodations agency hasn't set maximum room rates like those promised in Rio's winning bid for the Olympic G ...

Tags: Events and Attractions, Brazil

Indonesia Government Takes Blame

The 2013 Southeast Asian Games "officially ended with the closing ceremony at Nay Pyi Taw’s Wunna Thekdi Stadium on Sunday, with Indonesia surrendering the overall medal title that it won two years ago on home soil," according to Ami Afriatni of the JAKARTA GLOBE. With 65 Gold, 84 Silver and 1 ...

Tags: Asia, Events and Attractions

Pakistan Cricket Eyes Bangladesh Pullout

Pakistan Cricket Board Chair Najam Sethi has "conceded that the national team may have to pull out of the forthcoming Asia Cup and World Twenty20 in Bangladesh owing to security concerns," according to the PTI. Sethi, who has "gone to witness the Pakistan and Sri Lanka matches" in Dubai, said that i ...

Tags: Events and Attractions, Asia

Event Notes

Myanmar "drew a close to three weeks of sporting celebration with a lavish Closing Ceremony that marked the end" of the 27th Southeast Asian Games on Sunday. The ceremony also "marked the start of Singapore's hosting of the 2015 edition" ( STRAITS TIMES, 12/22 ). ... After "hosting the first sea ...

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Japan To Bid For '23 Women's World Cup

The Japan FA said on Thursday that Japan will bid to host the 2023 Women’s World Cup, according to KYODO. The JFA was "originally planning to campaign for the 2019 tournament." But with the "Rugby World Cup and Olympics coming to Japan in 2019 and 2020, respectively, the JFA felt it made more ...

Tags: Asia, Events and Attractions

EC Approves French Aid For Euro 2016

The European Commission has found that France's public support for the construction and renovation of nine stadiums to host the Euro 2016 is in line with EU state aid rules. After the event, the stadiums will remain available to clubs and citizens for social, sports and cultural events. The Commissi ...

Tags: Europe, Events and Attractions

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