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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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01/17/14
Big Bash League Interest On The Rise

Cricket Australia's Big Bash League is "attracting larger crowds, greater audiences and broad interest on the back of an extraordinary summer of Test cricket that some suspected would suck the air out of any other competition," according to Peter Lalor of THE AUSTRALIAN. CA CEO James Sutherland said ...

Tags: Events and Attractions, Australia

01/17/14
Families Offer Cheap WC Lodging Alternatives

Brazil's Tourism Ministry is encouraging "alternative accommodations in certain cases for tourists who want to visit the country during the World Cup," according to NOTIMEX. One of these alternatives is called "bed and breakfast," where families offer a place to stay and breakfast at their homes at ...

Tags: Events and Attractions, Brazil

01/16/14
Laureus Cancels World Sports Awards

Laureus has "cancelled plans to host their World Sports Awards in Rio de Janeiro this year," according to Andrew Downie of REUTERS. In a statement, Laureus said, "Laureus and the state of Rio de Janeiro have agreed that the 2014 Laureus World Sports Awards will not be staged in Rio. Laureus will ann ...

Tags: Events and Attractions, Brazil

01/16/14
Aussie Open Withdrawals Record Reached

The Australian Open sick bay "is overloaded," with player withdrawals "now reaching record numbers at sweltering Melbourne Park," according to Darren Walton of the AAP. Croatian Ivan Dodig "is the latest casualty," with the 32nd seed "calling it quits" on Wednesday. Eight men and one woman were "una ...

Tags: Australia, Events and Attractions

01/16/14
Event Notes

Three weeks ahead of the start of the Sochi Winter Games, Nordic combined athletes "will compete in the first ever 'Nordic Combined Triple,' which will take place from Friday until Sunday." The triple, which consists of three competitions on three days, "will have double World Cup points" and a tota ...

Tags: Events and Attractions

01/15/14
Heat At Australian Open Takes Its Toll

Australian Open organizers have been labeled "inhumane" for their decision to let "play go ahead despite incredibly hot conditions on the second day of action," according to Simon Rice of the London INDEPENDENT. Temperatures "went above 42 degrees Celsius [108 Fahrenheit] in Melbourne" on Tuesday, l ...

Tags: Events and Attractions, Australia

01/14/14
Players Unhappy With Aussie Courts

Rafael Nadal's uncle and coach Toni joined him on Monday "in criticising Melbourne Park's faster hardcourts" at the Australian Open, according to REUTERS. The speed of the blue Plexicushion courts "has polarised opinions," with Roger Federer and Australian Lleyton Hewitt "welcoming it" while Nadal " ...

Tags: Events and Attractions, Australia

01/14/14
White Purchases Share In Air & Style

U.S. snowboarder Shaun White "recently purchased a majority share in Air & Style, a series of events in Europe and Asia that combines a big air snowboarding competition with live music in major stadiums," according to Rachel Axon of USA TODAY. He said, "I've always loved the event. I competed in ...

Tags: Events and Attractions, North America

01/14/14
World Test Championship To Be Shelved

The World Test Championship, which was to be held in England in the summer of '17, is "expected to be laid quietly to rest by the end of the month," according to Andy Wilson of the London GUARDIAN. It will be the second -- and probably last -- time that the idea of a playoff between the top teams in ...

Tags: Events and Attractions, United Kingdom

01/14/14
Danger Of Dakar Rally Creates Controversy

The Dakar Rally "brings action and drama, but also death," according to Adrián Michelena of CLARIN. Of 431 vehicles "participating this year, 202 have already been abandoned, which is almost double last year's total." There have been three deaths this year, "increasing the total in the last ...

Tags: Events and Attractions, South America

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