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Nike Gains Ground On Adidas In Terms Of Football Due To 'Ambush Marketing' Strategy

Published in SportsBusiness Daily Global on 09 / 24 / 14

Adidas and Nike "dominate the global market for football kits," which Reuters estimates to be worth more than $5B a year, according to Samantha Pearson of the FINANCIAL TIMES. While Nike "is the world’s biggest sportswear maker by sales," adidas "has long had the upper hand in football." Adida...

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Tags: Marketing and Sponsorship

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Event Notes

The World Baseball Softball Confederation has awarded the North African nation of Tunisia the hosting rights of the first WBSC Congress, which will be organized in Hammamet, Tunisia on May 10-11 ( WBSC ). ... Thailand "will push for women’s golf and women’s football to be included in the ...

Tags: Events and Attractions

European Cup Agreement Reached

A new European Cup accord "will be signed this week after nearly two years of fraught negotiations and stand-offs," according to Paul Rees of the London GUARDIAN. The six unions involved in the tournament, together with officials from competing sides in England, France and Wales "were meeting in Par ...

Tags: Events and Attractions, United Kingdom, Europe

Ecclestone: Day Race For Russia

F1 CEO Bernie Ecclestone "has revealed that this year’s inaugural Russian Grand Prix in Sochi will be held during the day and not at night as was expected," according to Christian Sylt of the London INDEPENDENT. The track "will snake around the venues which hosted this year’s Winter Olym ...

Tags: Events and Attractions, Russia

Fiji Returns To Commonwealth Games

Commonwealth Games organizers "have welcomed Fiji's return to the multi-sport event this year after the nation's suspension from the organisation of mostly former British colonies was eased on Friday," according to Nick Mulvenney of REUTERS. Fiji "was fully suspended in 2009 but a decision by the mi ...

Tags: Events and Attractions, United Kingdom

Wasserman Talks Olympics, Jay-Z At Conference

L.A., Chicago, N.Y. and San Francisco are the only U.S. cities that should be fighting it out to host the 2024 Olympics, according to Wasserman Media Group Chair & CEO Casey Wasserman, who also diplomatically questioned whether Jay-Z will be in the sports business for the long haul. Wasserman sa ...

Tags: Events and Attractions, United Kingdom, North America

Wraps Come Off Formula E Design

The inaugural Formula E race has been set around the grounds of China’s Olympic Stadium, more commonly known as the "Bird’s Nest" and venue for the 2008 Olympic Games. At 3.44km in length and featuring 20 turns, the anti-clockwise temporary circuit has been custom made by designer Rodrig ...

Tags: Events and Attractions

Cities Line Up To Host F1 Grand Prix

Despite the "fragile global economy, there is no shortage of hosts willing to stump up hundreds of millions to persuade the F1 caravan to bring a race weekend to their city," according to Roger Baird of the FINANCIAL TIMES. The reason "is clear." If you "get it right," the way newer circuits such as ...

Tags: Events and Attractions

Event Notes

The 2015 Int'l Paralympic Committee Nordic Skiing World Championships will be held in Cable, Wisconsin. The event will feature cross-country and biathlon races. It will be held from Jan. 24-Feb. 1. It is being organized locally by the Central Cross Country Ski Association ( IPC ). ... The U.K.'s fir ...

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UAE To Host First Stage Of IPL 2014

The UAE will host the first leg of this year's Indian Premier League, according to Amlan Chakraborty of REUTERS. The "lucrative" Twenty20 tournament this year "clashes with the parliamentary election in the world's biggest democracy." A "staggering" 814 million Indians will be eligible to vote from ...

Tags: Events and Attractions, Middle East, India

Brazil, Argentina To Talk World Cup Security

Leaders of the Argentine Security Ministry and the Federal Police "will present a joint plan" for World Cup security with their Brazilian counterparts at a meeting on Monday at the Argentine Embassy in Brasilia, according to CLARIN. Brazil "is steadily growing more worried about the presence of Arge ...

Tags: Events and Attractions, Brazil

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