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Australian Open Endeavors To Attract Chinese Tennis Tourists

Published in SportsBusiness Daily Global on 01 / 19 / 18

The Australian Open "stepped up efforts to lure Chinese tennis fans to Melbourne Park by boosting broadcast and sponsorship deals," according to Melanie Burton of REUTERS. More than 59 million people in China tuned in to watch the Australian Open in '17, up by more than 84% on the year before, and o...

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07/20/17
Event Notes

The African Nations Cup is "set to be expanded to 24 teams and moved to dates in June and July but will continue to be held every two years" after recommendations on the tournament at a symposium in Morocco on Wednesday. The decision must still be ratified by the Confederation of African Footbal ...

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07/19/17
Chinese Teams Will Not Take Part In WUG

Next month's World University Games in Taipei have become the "latest focal point of tensions between China and Taiwan, with many mainland athletes staying home," according to Ellis & Sung of BLOOMBERG. No Chinese teams will take part in the global sporting event that begins on Aug. 18 -- "the l ...

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07/19/17
Vuelta A España Scrapping Podium Girls

The organizers of the Vuelta a España cycling race have "broken ranks with the Tour de France and Giro d’Italia in announcing that the prizes in the event starting next month will not be awarded by beauty queens in figure-hugging costumes, with the traditional kisses for the stage winne ...

Tags: Europe, Events and Attractions

07/19/17
Event Notes

The Int'l Cricket Council Women's World Cup final at Lord's Cricket Ground sold out . It will be the biggest crowd ever at an ICC Women's World Cup match. More than 26,500 tickets were sold for the event. Media coverage drew a global audience of more than 50 million for the group stage games with ...

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07/18/17
U.K. Gov't Under Pressure

The U.K. government "is under pressure to step in" to save the British Formula 1 Grand Prix after Mercedes driver Lewis Hamilton "roared to victory in front of one of the biggest sporting crowds of the year," according to the London EVENING STANDARD. More than 120,000 fans filled Silverstone on ...

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07/18/17
China To Host Rugby Sevens Tourney

China is to host the "richest ever rugby sevens tournament," with the top eight finishers from the '16-17 World Rugby Sevens Series to fight it out in the "Champion of Champions" in Shanghai in October, according to Josh Ye of the SOUTH CHINA MORNING POST. The tournament, which is a "similar co ...

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07/18/17
Event Notes

Demand for tickets to the Women’s Cricket World Cup final "has been so high" that Marylebone Cricket Club released more for public sale  "in areas of the stadium usually reserved for its members." Before the tournament started, the Int'l Cricket Council sold 13,000 tickets for the ...

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07/17/17
Silverstone Will Not Cede British GP

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07/17/17
Number Of Pro12 Welsh Derbies To Drop

The number of guaranteed Welsh derbies in the Pro12 for each Welsh region "is set to be cut from six to four as part of the radical competition overhaul" due to be announced in the coming week, according to Delme Parfitt of WALES ONLINE. Pro12 execs "are expected to announce" a two-conference s ...

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07/17/17
WRWC To Cost Estimated €4M

The Irish Rugby Football Union will spend €1.5M ($1.7M) to "deliver the Women’s Rugby World Cup in Ireland in August," bringing total spend on women’s representative rugby to over €3.6M ($4.1M), according to John O'Sullivan of the IRISH TIMES. The union "will be hoping" th ...

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