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Australian Open Endeavors To Attract Chinese Tennis Tourists

Published in SportsBusiness Daily Global on 01 / 19 / 18

The Australian Open "stepped up efforts to lure Chinese tennis fans to Melbourne Park by boosting broadcast and sponsorship deals," according to Melanie Burton of REUTERS. More than 59 million people in China tuned in to watch the Australian Open in '17, up by more than 84% on the year before, and o...

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08/11/17
GAA Cancels Dublin-Tyrone Tickets

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08/11/17
ICC Women's World Cup Reached Millions

More than 180 million people are estimated to have watched this summer's Int'l Cricket Council Women's World Cup. There was also an almost 300% increase in viewing hours compared to the last edition in '13. Viewership increased significantly in all territories, including an eight-fold increase in vi ...

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08/11/17
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The NBA and AEG announced the NBA London Game 2018 will feature the Philadelphia 76ers and Boston Celtics playing a regular-season game at The O2 on Jan. 11 . Tickets for the game will go on sale in October. The game will be broadcast live on BT Sport in the U.K., by the NBA's broadcast partn ...

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08/10/17
New T20 Could Threaten August Tests

There may be "very little Test cricket during August" from '20 so that England players can help "make the new eight-team T20 tournament a success," according to Elizabeth Ammon of the LONDON TIMES. The England & Wales Cricket Board is "aware that the best players need to be available for as much ...

Tags: Events and Attractions, United Kingdom

08/10/17
England To Bid For Women's Euro 2021

England will bid for Women's Euro 2021 following the "success of this year's competition in the Netherlands," the FA announced, according to Jack Austin of the London INDEPENDENT. The Lionesses have, "across the last two major tournaments, captured the attention of the nation with their run" to the ...

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08/10/17
NBA To Play Two Games In Mexico City

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08/09/17
Stomach Bug Strikes London Event

Dozens of athletes at the World Athletics Championships "have been struck down by a stomach bug," but the London hotel hosting the competitors insisted that it is "not the source" of the outbreak, according to Ron Lewis of the LONDON TIMES. Elaine Thompson, the Olympic 100m and 200m champion, " ...

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08/09/17
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08/08/17
Liverpool Named U.K.'s Top Sporting City

The Liverpool 2022 Commonwealth Games bid received a boost when the city was named the No. 1 sporting city in the U.K. by ESPN and the University of Bath. The research project, set up in '15, surveyed more than 5,000 fans across the country. Liverpool's partner city for its 2022 CWG bid, Manche ...

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2018 Giro D'Italia To Start In Israel

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