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Australian Open Endeavors To Attract Chinese Tennis Tourists

Published in SportsBusiness Daily Global on 01 / 19 / 18

The Australian Open "stepped up efforts to lure Chinese tennis fans to Melbourne Park by boosting broadcast and sponsorship deals," according to Melanie Burton of REUTERS. More than 59 million people in China tuned in to watch the Australian Open in '17, up by more than 84% on the year before, and o...

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Tags: Australia, Events and Attractions

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09/01/17
Event Notes

John McEnroe criticized the US Open for not moving Roger Federer into the bottom half of the draw following Andy Murray's withdrawal from the tournament on Saturday because of a hip injury. McEnroe said, "I don't blame Murray at all because he waited as long as he can to see if that hip would re ...

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08/31/17
McLaren Targets LeMans Return

McLaren Formula 1 team Exec Dir Zak Brown pledged that McLaren "would build and run cars in the top-level LMP1 class of global sportscar racing -- including the Le Mans 24 Hours -- if the rules are made more cost-effective," according to Charles Bradley of MOTORSPORT. Brown revealed that McLaren is ...

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08/31/17
Nadal Critical Of Roof At Arthur Ashe Stadium

The roof over Arthur Ashe Stadium was "thrust back into the forefront" of the US Open Tuesday after Rafael Nadal "complained that too much noise swirled underneath it, making it difficult for him to compete," according to David Waldstein of the N.Y. TIMES. However, were it not for that $150M structu ...

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08/31/17
Rally Australia Signs Three-Year Deal

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08/30/17
WRWC Sets Media, Attendance Records

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08/30/17
Sharapova Returns To US Open

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08/30/17
Event Notes

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08/29/17
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08/29/17
Irish Bid Committee To Stress U.S. Ties

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