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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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04/15/14
Liverpool Race To Become Main Event

Liverpool's Rock ‘n’ Roll Marathon is set to become a centerpiece of the organizer's European series "as race chiefs look to make it an annual event," according to Joe Thomas of the LIVERPOOL ECHO. The BT Liverpool Rock ‘n’ Roll Marathon and Half Marathon "will see thousands ...

Tags: Events and Attractions, United Kingdom

04/15/14
UAE Primed, Ready To Host IPL-7

After a "good two months of speculation, uncertainty and what have you, the event they often call cricket’s Super Bowl is finally upon us," according to Gautam Bhattacharyya of GULF NEWS. The UAE will now become only the second overseas venue after South Africa "to host the seventh edition of ...

Tags: Events and Attractions, Middle East

04/15/14
Event Notes

The Singapore SEA Games Organizing Committee announced on Monday "a string of initiatives aimed at increasing interest for the Games, which the Republic will host in June next year." These initiatives will be part of a one-year countdown and include a "Sports Day" at the soon-to-be-completed Sports ...

Tags: Events and Attractions

04/14/14
Glasgow Games' Demolition Canceled

Commonwealth Games officials have "backed down from a controversial decision to demolish the Red Road flats as part of the 2014 opening ceremony," according to the Scotland DAILY RECORD. The move follows a "backlash of opposition to the plan, with opponents including artists, musicians and writers." ...

Tags: Events and Attractions, United Kingdom

04/14/14
Dyke Says FA Cup Semis Staying Put

FA Chair Greg Dyke insisted that the FA Cup semifinals will "remain at Wembley to offset the cost of building the stadium," according to the BBC. The new Wembley cost more than £750M and has "staged the semis and final" since '08. Moving away from the "tradition of hosting the semis at neutral ...

Tags: Events and Attractions, United Kingdom

04/13/14
Event Notes

The "first day of The Championships hit its targets" but horse racing authorities are "already making sure the only way is up with a plan to bring it forward a week from next year as part of a revamp of the Sydney Carnival." Australian Turf Club CEO Darren Pearce said, "We have been approached by Ra ...

Tags: Events and Attractions

04/11/14
NBA Announces Global Games Schedule

The NBA will play five preseason games in four countries this October as part of NBA Global Games 2014. Five teams -- the Brooklyn Nets, Cleveland Cavaliers, Miami Heat, Sacramento Kings and San Antonio Spurs -- will play a series of games in five cities in Brazil, China, Germany and Turkey. NBA Glo ...

Tags: Events and Attractions, Europe, North America

04/11/14
Euro Tour Date Moving To Singapore

European Tour officials said on Thursday that "without corporate sponsors," its lone "golf tournament in South Korea will move to Singapore this spring," according to YONHAP. The European Tour and the Asian Tour "announced that the tournament tentatively titled The Championship, originally scheduled ...

Tags: Asia, Events and Attractions

04/11/14
FFA Rules Out Synchronizing Final Rounds

All five games of the final round of the A-League season this weekend will "have an impact on the make-up of the top six but Football Federation Australia has ruled out the possibility" of synchronizing kickoff times for round 27 in future years, according to Dominic Bossi of the SYDNEY MORNING HERA ...

Tags: Events and Attractions, Australia

04/11/14
Event Notes

The state government of Sao Paulo on Thursday presented a "published guide for tourists visiting Brazil" for the World Cup. The 236-page guide -- available in Portuguese, English and Spanish -- is titled "Roteiros Paulistas" ("Paulista Routes") and presents 55 possible travel routes. Sao Paulo Gover ...

Tags: Events and Attractions

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