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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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04/17/14
World Cup Eyes Transport Alternatives

Rio de Janeiro "is eyeing a new way to bring World Cup tourists to the city from the airport: hovercraft," according to David Biller of BLOOMBERG. Rio state’s Tourism Secretary Claudio Magnavita met with Transport Secretary Tatiana Vaz Carius on April 13 "and discussed the idea." The state "wo ...

Tags: Events and Attractions, Brazil

04/17/14
Final World Cup Tickets Phase Begins

The last ticket sales phase for the FIFA World Cup in Rio began Tuesday on FIFA.com, and “within four hours, 126,837 tickets had been sold,” according to Michelle Kaufman of the MIAMI HERALD. In all, 2.9 million tickets were “made available to fans, and 2.57 million had been sold&r ...

Tags: Events and Attractions

04/17/14
UFC To Confirm Sport's Mexico Debut

Ultimate Fighting Championship President Dana White will be in Mexico City on April 29 to "finally make an official announcement" of UFC's first fight to be held in Mexico, which is expected to take place in November at Mexico City Arena, according to Carlos Contreras Legaspi of LA AFICION. White vi ...

Tags: Events and Attractions, North America

04/17/14
IPL Arrives In Abu Dhabi

Abu Dhabi "heralded the arrival" of the Indian Premier League with an evening of "fireworks, music, dance and celebration," according to Kyle Sinclair of THE NATIONAL. All eight of the IPL teams were "present to mark the start of the cricket tournament and were treated to performances from Bollywood ...

Tags: Middle East, Events and Attractions

04/17/14
St. Petersburg To Lose Place On ATP Tour

Russian Tennis Federation VP Yevgeny Kafelnikov said that the St. Petersburg Open "is to lose its place on the ATP men’s tennis tour," according to R-SPORT. The indoor hard-court tournament, "usually held in September, has been an ATP event since 1995." It is an ATP 250 event, "the lowest rank ...

Tags: Events and Attractions, Russia

04/17/14
Event Notes

In order to allow more member associations to be part of Asia’s flagship competition, the Asian Football Confederation exec committee "approved a proposal to increase the number of teams in the Asian Cup from the current 16 to 24" starting from the '19 edition ( KYODO, 4/16 ). ... The Irania ...

Tags: Events and Attractions

04/16/14
French Open To Increase Prize Money

French Open singles champions will get a record €1.65M ($2.3M) each, "with first-week losers receiving the biggest raise as the tennis tournament responds to players’ demands for more even prize money," according to Danielle Rossingh of BLOOMBERG. The tournament "has lifted prize money f ...

Tags: Events and Attractions, Europe

04/16/14
Commonwealth Games Medals Unveiled

With their "interlocking circles and elegant design," the medals for the 2014 Commonwealth Games in Glasgow "lived up to the city’s stylish reputation when they were unveiled" Monday night, according to Shân Ross of the SCOTSMAN. The unveiling of the Gold, Silver and Bronze medals were r ...

Tags: Events and Attractions, United Kingdom

04/16/14
Barcelona, Doha, Eugene To Bid For IAAF Event

Barcelona, Doha and Eugene, U.S. "are all set to bid" for the 2019 Int'l Association of Athletics Federations World Championships, according to Duncan Mackay of INSIDE THE GAMES. Applications from the three cities "are expected to be confirmed at a two-day meeting of the IAAF's ruling Council, due t ...

Tags: Events and Attractions

04/15/14
North American City To Replace Rio Race

Electric racing series Formula E is in talks with two North American cities to replace Rio de Janeiro on the calendar of its inaugural season. However, Formula E CEO Alejandro Agag could not reveal the specific cities. Agag said, “We are in touch with two cities for a replacement, actually bo ...

Tags: Events and Attractions, Europe, Brazil, North America

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