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Lancashire County Boss Says Cricket Needs To Add Entertainment Aspect To Draw Fans

Published in SportsBusiness Daily Global on 07 / 30 / 15

Cricket matches need to elevate themselves into entertainment events if they want to win audiences, according to a leading exec of one of England’s most successful cricket clubs. Lancashire County Cricket Club plays its home matches at the Emirates Old Trafford in Manchester, a venue which has...

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Tags: Events and Attractions, United Kingdom

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