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Nike Gains Ground On Adidas In Terms Of Football Due To 'Ambush Marketing' Strategy

Published in SportsBusiness Daily Global on 09 / 24 / 14

Adidas and Nike "dominate the global market for football kits," which Reuters estimates to be worth more than $5B a year, according to Samantha Pearson of the FINANCIAL TIMES. While Nike "is the world’s biggest sportswear maker by sales," adidas "has long had the upper hand in football." Adida...

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Tags: Marketing and Sponsorship

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06/23/14
Ecclestone Confirms '15 Austrian GP Date

F1 CEO Bernie Ecclestone "confirmed that next year's Austrian Grand Prix will also take place in June," according to the KURIER. For the following years, the series "will evaluate the date." Ecclestone: "It's important to have the race back. It's good for the region and for Formula 1." The Red Bull ...

Tags: Events and Attractions, Europe

06/23/14
Aussie Diplomat Wants Pakistan Series

Canberra’s top diplomat in Pakistan, Australia High Commissioner Peter Heyward, has said that he "hoped to bring some Australian players to the country" to help revive int'l cricket five years after militants attacked a visiting team, according to the AFP. Heyward said that confidence "could b ...

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06/23/14
Event Notes

Formula E unveiled the location and circuit layout for the Punta del Este ePrix, the third round of the series to be held on Dec. 13. The 1.1-mile track features 20 turns and is located along Punta del Este's harbor. The track was previously used for the TC2000 touring car events. The course feature ...

Tags: Events and Attractions

06/19/14
Asian Cup Hopes For Lift From World Cup

The Australian national team's performance in the World Cup will "not make or break the success of the upcoming Asian Cup" -- but a "strong showing would help," organizers admit, according to Michael Lynch of THE AGE. Asian Cup COO Mark Falvo said that a "positive Socceroos performance in Brazil wil ...

Tags: Events and Attractions, Australia

06/19/14
Event Notes

The FIA World Endurance Championship and the Formula E Championship will gather in Munich on June 24 at the FIA Sport Conference 2014 for a series of discussions on the future of motor sport ( FIA ). ... The Int'l Rugby Board on Tuesday confirmed the Hilton London Metropole as the venue for the Worl ...

Tags: Events and Attractions

06/18/14
Nürburgring To Host German F1 Grand Prix

The German F1 Grand Prix "will reportedly take place at the Nürburgring for at least five years starting in '15," according to the SID. New racetrack owner Capricorn Nürburgring GmbH said on Tuesday that it has reached an agreement with F1 CEO Bernie Ecclestone to host F1 races "annually a ...

Tags: Events and Attractions, Europe

06/18/14
Future Joint Field Hockey WCs Unlikely

The Int'l Hockey Federation (FIH) is not planning on having the men's and women's field hockey event "run simultaneously in the coming years," according to S. Ramaguru of THE STAR. FIH President Leandro Negre said that Holland had done a "fantastic job" organizing the event. Negre: "More than 250,00 ...

Tags: Events and Attractions, Asia

06/18/14
Event Notes

Glasgow 2014, the Scottish Government and Glasgow City Council will break new ground for a major sports event by hosting an int'l summit for social change through sport. The Organizing Committee and Games Partners are teaming up with Beyond Sport to bring together sports and civic leaders to explore ...

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06/17/14
British Open Set For Return To Portrush

Tournament organizers the Royal & Ancient said that the Open Championship "is set to be held outside England and Scotland for the first time in over 60 years when it returns to Northern Ireland's Royal Portrush," according to Padraic Halpin of REUTERS. The Open Championship "was last held at the ...

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06/16/14
Ukraine Loses Right To Host EuroBasket

Ukraine was "stripped of the right to host" next year's EuroBasket 2015 because of the "continuing instability in the country," according to the AP. Three of the "planned host cities for the 24-team tournament were located in volatile eastern Ukraine, where government troops are fighting pro-Russian ...

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