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Lancashire County Boss Says Cricket Needs To Add Entertainment Aspect To Draw Fans

Published in SportsBusiness Daily Global on 07 / 30 / 15

Cricket matches need to elevate themselves into entertainment events if they want to win audiences, according to a leading exec of one of England’s most successful cricket clubs. Lancashire County Cricket Club plays its home matches at the Emirates Old Trafford in Manchester, a venue which has...

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FFA To Reveal Date Of '16 A-League Final

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Tags: Events and Attractions, Australia

F1 Losing Connection To Europe

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Tags: Events and Attractions, Europe

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Tags: Events and Attractions, Europe

AFL, CA Facing More Turf Wars

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Tags: Australia, Events and Attractions

Event Notes

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