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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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06/04/14
Officials Say Brazil Ready For World Cup

While construction work at the Corinthians stadium in Sao Paulo continues with less than 10 days to go before the start of the World Cup, Brazilian government officials said that the country is ready for the event. Brazil’s major airports are ready to handle and supply double the predicted dem ...

Tags: Events and Attractions, Brazil

06/04/14
DSC: Dubai Ready For Major Sporting Event

Dubai "is prepared to take the one final step and make a bid to host a major sporting event, possibly an Olympic Games in the near future," according to Alaric Gomes of GULF NEWS. The second Middle East Sports Event Summit "opened on Tuesday." Dubai Sports Council Sports Events Planning Manager Hess ...

Tags: Events and Attractions, Middle East

06/04/14
CA To Trial New Sheffield Shield Scoring

Cricket Australia will "trial changes to the Sheffield Shield point system in the hope of setting up more results and more closely aligning the four day game with Test match conditions," according to Peter Lalor of THE AUSTRALIAN. Under the existing rules a side was "awarded two points for a first i ...

Tags: Events and Attractions, Australia

06/03/14
Brazil Opens Bus System For World Cup

Brazil has "delivered parts of one of the costliest infrastructure projects built ahead of the World Cup in Rio de Janeiro," according to the AP. Brazil President Dilma Rousseff rode a bus to "mark Sunday's official opening" of a $700M bus corridor for "quickly moving people between the airport and ...

Tags: Events and Attractions, Brazil

06/03/14
Pahang FA Upset By Finals Venue Change

The Pahang FA is "feeling short-changed" because Saturday's Pahang FA Cup final between Pahang and Felda United will not be staged at the "Wembley of Malaysia" -- the 100,000 capacity National Stadium in Bukit Jalil, according to Eric Samuel of THE STAR. The event's Local Organizing Committee announ ...

Tags: Events and Attractions, Asia

06/03/14
Event Notes

The European rowing federations "have awarded the 2016 European Rowing Championships to Brandenburg, Germany." The championships "will take place from May 6-8, 2016, only a few months before the start of the 2016 Rio Games" ( DPA, 6/1 ). ... Int'l Baseball Federation (IBAF) President Riccardo Frac ...

Tags: Events and Attractions

06/02/14
Chile To Host Dakar Rally Again In '15

Chile "will once again be able to host the Dakar Rally, due to a drop in the cost of the event, as well as measures to protect environmental and archaeological heritage," according to XINHUA. Sports Minister Natalia Riffo said that "agreements reached with the organizers of the controversial race wi ...

Tags: Events and Attractions, South America

05/30/14
State Of Origin II To Have Record Crowd

Super Rugby side New South Wales "will have a chance to clinch the State of Origin trophy in front of a record home crowd at ANZ Stadium," according to Brad Walter of the SYDNEY MORNING HERALD. A "massive surge in ticket sales for the June 18 clash" resulted from the Blues' 12-8 win in Wednesday's s ...

Tags: Events and Attractions, Australia

05/30/14
Teeley Asset's Reduction Sale Nets $21M

Teeley Asset's reduction sale "hit the headlines thanks to a massive" A$23M ($21.3M) turnover during the Australian thoroughbred sales at the Gold Coast on Wednesday, according to John Holloway of the SYDNEY MORNING HERALD. The Magic Millions group "entrusted to handle the Teeley Asset sale and the ...

Tags: Events and Attractions, Middle East, Australia

05/30/14
Event Notes

The NBA's Global Games 2015 will feature the N.Y. Knicks against the Milwaukee Bucks at London's O2 Arena on Jan. 15. The Houston Rockets will face the Minnesota Timberwolves in Mexico City as part of Global Games 2014. That game will be held Nov. 12 ( NBA ). ... Kunshan, China -- near Shanghai -- " ...

Tags: Events and Attractions

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