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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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03/11/13
Event Notes

Madrid 2020 has promised to create 500 new businesses if it is awarded the right to host the 2020 Olympic Games. The promise was made by organizers as they announced a funding project for start-ups in partnership with its sponsors and the council called ‘2020 for 2020: StartUp Madrid’ ( ...

Tags: Events and Attractions

03/08/13
New Jersey F1 Race Back On Track

New Jersey F1 Race Promoter Leo Hindery Jr. said that the American Grand Prix is back on track after it had to postpone its ’13 scheduled debut due to missing local and federal approvals that made it difficult to have all the capitalization in place. Hindery said, "We are back under constructi ...

Tags: Events and Attractions, North America

03/08/13
Brazil Transportation Worries Mounting

The public transport projects designed to modernize Brazilian cities for the 2014 World Cup "are being scaled back, delayed or cancelled as legal challenges, corruption and a lack of planning threaten to rob locals of the tournament's most lasting legacy," according to Andrew Downie of REUTERS. The ...

Tags: Events and Attractions, Brazil

03/08/13
DEL Won't Host Outdoor Game In '14

The German Hockey League (DEL) "will not host an outdoor Winter Game in '14, but it wants to pursue long-term goals with the outdoor game," according to HOCKEY WEB. The DEL and its 14 clubs decided that Winter Game, which made its debut in January, "will take place every other year." The first DEL W ...

Tags: Events and Attractions, Europe

03/08/13
Hamburg Withdraws Grass Tourney Bid

The German Tennis Federation (DTB) "has withdrawn its application for a grass tournament at Hamburg's Rothenbaum," according to SPIEGEL ONLINE. The DTB said in a statement: "We couldn't identify an approach for a mutual solution during talks with our contract partner Michael Stich." The federation h ...

Tags: Events and Attractions, Europe

03/08/13
Event Notes

Cardiff, Wales will be the host port for the Volvo Ocean Race in '17-18. Cardiff will host a stopover in the 13th edition of the race -- a move that "will see the world's premier round-the-world sailing race visit Wales for the first time" and mark its return to the U.K. for the first time in over a ...

Tags: Events and Attractions

03/07/13
Jerome Valcke Concerned With Maracana

With a little less than three months to go before the start of the Confederations Cup, FIFA General Secretary Jerome Valcke said that the Maracana reforms "are FIFA's biggest concern," according to REUTERS. Valcke said, "The city where I'm going in two days is the one that most worries FIFA. The del ...

Tags: Brazil, Events and Attractions

03/07/13
Euroleague Unveils Final Four Logo

Euroleague Basketball has unveiled its new logo for its flagship event, the 2013 Turkish Airlines Euroleague Final Four, to be held from May 10 to 12 at The O2 in London. The logo has been created by the int'l award-winning Greek agency Designers United, creators of three previous Final Four logos - ...

Tags: Events and Attractions, Europe

03/07/13
Event Notes

The Int'l Hockey Federation revealed that New Delhi's Major Dhyan Chand Stadium will play host to the men's Hero Hockey Junior World Cup from Dec 6-15. Apart from Junior World Cup, the Indian capital "will also host" the men's Hero Hockey World League Finals from Jan. 10-18 next year ( PTI, 3/6 ). ...

Tags: Events and Attractions

03/06/13
Internet Sales Concern Welsh Rugby

There is growing concern in Welsh rugby at the "number of tickets being offered for sale on the internet by touts for the match against England in Cardiff a week on Saturday," according to John Westerby of the LONDON TIMES. The Millennium Stadium has long been a sell-out for what could be the decidi ...

Tags: Events and Attractions, United Kingdom

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