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Sky Announces It Will Split With British Cycling But Stick With Team Sky

Published in SportsBusiness Daily Global on 07 / 02 / 15

British Cycling's "long-running partnership with Sky will end next year," according to Tom Cary of the London TELEGRAPH. After eight years in which the popularity of the sport in the U.K. "has risen exponentially off the back of Olympic and road success," a statement due on Wednesday was expect...

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Tags: Marketing and Sponsorship, United Kingdom

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06/04/15
Chelsea Earned $151M In Prize Money

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06/03/15
Gary Lineker To Front BT's CL Coverage

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06/02/15
Sunderland Announces Dafabet As Partner

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Tags: Marketing and Sponsorship, United Kingdom

06/02/15
Man City Women, University Partner

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Tags: Marketing and Sponsorship, United Kingdom

06/01/15
Guards Polo Club Blocks Audi Deal

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Tags: Marketing and Sponsorship, United Kingdom

06/01/15
FA Confirms FA Cup Deal With Emirates

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06/01/15
R/GA, Dare Win Nike Football Brief

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05/29/15
BBC Let Open Go Due To Lack Of Viewers

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05/29/15
SPFL To Blame For Playoff Ticket Farce

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05/28/15
Cardiff Stadium Unveils Hotel Plans

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