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Sport England Releases New 'This Girl Can' Ad, Aims To Appeal To Wider Audience

Published in SportsBusiness Daily Global on 02 / 27 / 17

The second film installment of Sport England's "This girl can" campaign "broadens its scope to get more women exercising," according to Gurjit Degun of CAMPAIGN LIVE. The ad created by FCB Inferno "appeals to a wider age range of women between 14 and 60, compared with those between 14 and 40 when it...

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Tags: Marketing and Sponsorship, United Kingdom

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Rangers Administrators Face $36M Claim

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02/09/17
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02/09/17
FA Chair Promises To Quit

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Tags: International Football, United Kingdom

02/09/17
Bill Gates Was Offered Chance To Buy Liverpool

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Brits Invest $125M To Win America's Cup

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Celtic Boosts Revenue By Almost 95%

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