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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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Hull Offers Refund Over Name Change

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Tags: Franchises, United Kingdom

11/21/13
Scudamore: EPL 'Quintessentially English'

Premier League CEO Richard Scudamore has insisted the league remains "quintessentially English" despite an influx of foreign players, managers and owners over the past two decades, according to Owen Gibson of the London GUARDIAN. Appearing before a Lord's committee looking into "soft power" and Brit ...

Tags: International Football, United Kingdom

11/21/13
England Enjoying $600M Cricket Boost

English cricket is "turning onfield success into record commercial revenue as the national team seeks a run of victories not seen since the Victorian era," according to Ben Priechenfried of BLOOMBERG. Over the next four years, the England and Wales Cricket Board will earn about $600M from broadcast ...

Tags: Marketing and Sponsorship, United Kingdom

11/21/13
Hearts Administrators Meet With UBIG

Scottish Premiership Heart of Midlothian administrators BDO "have opened 'tentative' talks with the insolvency firm in control of UBIG with just two days left to strike the deal which could save the club from liquidation," according to the SCOTSMAN. However, the stricken Tynecastle outfit has "still ...

Tags: Franchises, United Kingdom

11/21/13
Football League Partners With TradePoint

TradePoint, the "trade" brand of the U.K.'s largest home improvement retailer B&Q, has become the first trade supplier of the Football League. The new agreement will see all 72 Football League clubs join TradePoint's membership scheme, which gives businesses discounted prices on TradePoint's pro ...

Tags: Marketing and Sponsorship, United Kingdom

11/20/13
Liverpool Launches Chinese Website

EPL Liverpool announced plans to launch its first official Chinese language website. The club has partnered with China's leading sports portal, Hupu.com, to launch the site. Liverpool was the first European football club to enter the online Chinese market in July '11 with the launch of an official p ...

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11/20/13
Paddy Power Lowers Forecasts

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Tags: Finance, United Kingdom

11/20/13
RFU Chief Eager To Restart Euro Talks

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Tags: Events and Attractions, United Kingdom

11/20/13
League One Oldham Owner Denies Sale

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Tags: Franchises, United Kingdom

11/20/13
Pick To Show Daily Ashes Test Highlights

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