Featured Story

Sport England Releases New 'This Girl Can' Ad, Aims To Appeal To Wider Audience

Published in SportsBusiness Daily Global on 02 / 27 / 17

The second film installment of Sport England's "This girl can" campaign "broadens its scope to get more women exercising," according to Gurjit Degun of CAMPAIGN LIVE. The ad created by FCB Inferno "appeals to a wider age range of women between 14 and 60, compared with those between 14 and 40 when it...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

08/02/16
ESPN Launches U.K. Version Of App

ESPN launched the localized U.K. edition of its flagship app as it revealed strong growth across its mobile properties. U.K. traffic to ESPN’s mobile properties -- including multi-sports hub ESPN UK, cricket site ESPNcricinfo and global football brand ESPN FC -- has grown by 53% between J ...

Tags: Media, United Kingdom

08/02/16
Everton Inks Deal With William Hill

William Hill penned a two-year deal with EPL side Everton to become the club's official European betting partner, according to Ted Menmuir of SBC NEWS. Beginning with the upcoming season, the new partnership will see Everton link up with Willi ...

Tags: Marketing and Sponsorship, United Kingdom

08/02/16
Torquay United Takeover Collapses

The proposed takeover of National League side Torquay United has "fallen through after bidders Gaming International pulled out," according to the BBC. The Swindon-based firm could not agree to a deal "over buying the freehold of the club's Plainmoor ground." GI wanted to build a new stadium for the ...

Tags: Franchises, United Kingdom

08/01/16
London May Host More Championship Games

The Rugby Championship is "coming to London for the first time" on Oct. 8, according to RUGBY WORLD. That match could become the first of many, with SANZAAR CEO Andy Marinos "keen to stage more Rugby Championship fixtures in Europe -- and London in particular." It is a way to "expose the tourna ...

Tags: Events and Attractions, United Kingdom

08/01/16
ECB Broadens NatWest Partnership

The England & Wales Cricket Board announced that NatWest will become its principal partner. The new partnership will build on over 35 years of collaboration and see NatWest enhance its support of cricket at all levels. The four-year deal, which starts in May, is the most significant sponsorship ...

Tags: Marketing and Sponsorship, United Kingdom

08/01/16
Chinese Consortium Interested In Leeds

Championship side Leeds United is "attracting interest from a consortium in China" that could be about to launch a bid to take over at Elland Road, according to the YORKSHIRE EVENING POST. The consortium of entrepreneurs and a private equity group has been assembled by Harrogate-born Leeds United fa ...

Tags: Franchises, United Kingdom

08/01/16
EPL Shirt Deals Rise To Record High

Premier League clubs "set a record for combined shirt sponsorship deals," with the 20 clubs generating £226.5M ($300M) for the '16-17 season, a rise of £3.6M ($4.7M) on last year, according to Miller & Harris of SPORTING INTELLGENCE. The increase "underlines the commercial strength o ...

Tags: Finance, United Kingdom

07/29/16
'The Fighter' Scribes To Co-Write LFC Film

PAUL TAMASY and ERIC JOHNSON , the Oscar-nominated screenwriters of The Fighter and who also penned the upcoming Boston Marathon bombing pic Patriots Day, "have found a new project to kick around," according to Patrick Hipes of DEADLINE. They are "set to write a screenplay" with Goal: The Dream B ...

Tags: People and Pop Culture, United Kingdom

07/29/16
Arsenal Cannot Compete With Rivals

Arsenal CEO Ivan Gazidis said that the club does not have the financial strength to "outgun" Premier League rivals in the transfer market and has "to be careful in signing new players," according to Shravanth Vijayakumar of REUTERS. Arsenal "f ...

Tags: Franchises, United Kingdom

07/29/16
EPL Hunting For Global Media Agency

The Premier League has "begun a review of its global media planning and buying requirements as it looks to build its brand through advertising after splitting with its headline sponsor Barclays," according to Omar Oakes of CAMPAIGN LIVE. The league ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug