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Betsafe Enlists McGregor, Bellew To Launch 'The Walk Of Adversity' Campaign

Published in SportsBusiness Daily Global on 12 / 12 / 17

A "host of global sports stars are the focus" of a new integrated advertising campaign from online bookmaker Betsafe titled "The Walk of Adversity," according to Craig Davies of SBC NEWS. A "number of brand ambassadors" are among those featured in the ad, including MMA fighter Conor McGregor, b...

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Tags: Media, United Kingdom

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Paralympics To Draw 4 Billion Worldwide

LOCOG said that more than 100 countries "will take TV coverage of the Paralympics," according to Jacquelin Magnay of the London TELEGRAPH. Eleven new deals, including a contract with the European Broadcast Union, has resulted in a total of 36 separate broadcast contracts. Int'l Paralympic Committee ...

Tags: Media, United Kingdom

McLaren Boss: Pay-TV 'Good For F1'

F1 CEO Bernie Ecclestone's switching of F1 to pay-per-view this year with the Sky/BBC tie-up "should be viewed as a positive, despite the overall audience figures for some races going down," according to Jonathan Noble of AUTO SPORT. One year from the announcement that "left many spectators outraged ...

Tags: Media, Europe, United Kingdom

Danish Footballer Loses UEFA Appeal

Danish footballer Nicklas Bendtner and the Danish Football Association have lost their appeal against the one-match suspension imposed on the player for improper conduct during a Euro 2012 match against Portugal in June. The UEFA Appeals Body rejected the appeal, which was handed down to Bendtner ...

Tags: Leagues and Governing Bodies, United Kingdom, Europe

Bolt, Ferguson Talk After ManU Win

USAIN BOLT claims he "provided the inspiration" for ManU's 3-2 Premier League win over Fulham on Saturday -- and was later seen having a chat with ManU Manager ALEX FERGUSON , who could use a replacement for the injured WAYNE ROONEY , according to the London DAILY MAIL. Bolt was the "guest of ho ...

Tags: People and Pop Culture, United Kingdom

Review: 'The Footballer Who Could Fly'

By DUNCAN HAMILTON , Century, £14.99 ($23.70), 352 pages "The Footballer Who Could Fly" features extended vignettes of "how central the FA Cup used to be in the nation’s sporting and cultural life, of club owners’ exploitation of noble players before the abolition of the maximum ...

Tags: People and Pop Culture, United Kingdom

Channel 4 Hopes For Paralympic Gold

Channel 4's recent "Meet the Superhumans" promotional campaign for its wall-to-wall Paralympics coverage in the U.K. "won widespread praise," according to Owen Gibson of the London GUARDIAN. To a booming Public Enemy soundtrack, it demonstrated the elements many hope the broadcaster would bring to i ...

Tags: Media, United Kingdom

Debt Becoming Theme In Euro Football

ManU's decision to go public on the N.Y. Stock Exchange is another reminder that the financial foundation of European football remains "in desperate need of repair," according to Kevin Baxter of the L.A. TIMES. The problem is the cost of players. And while ManU and club Owner Malcolm Glazer "have ex ...

Tags: Finance, Europe, United Kingdom

Pietersen Could Be Banned From TV Gig

Cricketer Kevin Pietersen’s "miserable summer took another turn for the worse" on Friday when it emerged that his attempt to take up a commentator’s role at the World Twenty20 next month could be vetoed by the Int'l Cricket Council, according to Derek Pringle of the London TELEGRAPH. ESP ...

Tags: Media, United Kingdom, Asia

Paralympic Organizers Face Accusations

Paralympic Games organizers "have been accused of discriminating against the disabled after forcing wheelchair users to book tickets on phone lines costing up to 40 pence a minute," according to Myers, Whelan & Stoneman of the London DAILY MAIL. A Mail on Sunday investigation has revealed that " ...

Tags: Europe, Events and Attractions, United Kingdom

NFL Looking At Possible London Franchise

NFL U.K. Managing Dir Alistair Kirkwood said that the sport's global expansion plans are "slowly ticking all the right boxes," and American football could be "one step closer" to putting a franchise in London, according to Mark Pangallo of REUTERS. Kirkwood and his NFL U.K. staff have helped turn th ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

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