Featured Story

Bundesliga Side Schalke Uses Esports Properties To Increase Int'l Fan Base

Published in SportsBusiness Daily Global on 08 / 25 / 16

Bundesliga side Schalke is embracing esports as a way to reach new and int’l fans. Schalke was one of the first professional European football clubs to recognize the potential of virtual sports in attracting a younger audience. The club took over League of Legends team Elements in May before a...

Read More

Tags: Franchises, Europe, United Kingdom

More Stories

02/23/16
Chelsea Opens Contest For Landmark Gates

Chelsea "launched an open design competition for a landmark set of gates," according to Merlin Fulcher of the ARCHITECTS JOURNAL. The announcement "comes two months after Herzog and de Meuron submitted plans to create a new 60,000-capacity stadium ...

Tags: Facilities, United Kingdom

02/23/16
NASL, Opta Ink Three-Year Partnership

The North American Soccer League has teamed up with sports data provider Opta. As part of the three-year deal, Opta will manage and deliver statistical analysis for all of the NASL’s league, cup, and postseason matches. Live match centers, individual and team analysis will track all of the usu ...

Tags: Media, United Kingdom, North America

02/23/16
Bolton Wanderers Agree To $11M Deal

League Championship club Bolton Wanderers agreed to a £7.5M ($10.6M) takeover by the Sport Shield consortium, headed by former striker Dean Holdsworth, according to the BBC. It follows the High Court's decision to grant Wanderers until March 7 to settle an unpaid tax and VAT bill. Pa ...

Tags: Finance, United Kingdom

02/23/16
Chelsea Players Pleased With Hiddink

Chelsea midfielder John Obi Mikel claimed "99 per cent" of the Chelsea squad want Guus Hiddink to "stay on as the club’s permanent manager past the end of this season," according to Matt Law of the London TELEGRAPH. Owner Roman Abramovich appointed Hiddink as Chelsea’s interim manag ...

Tags: Franchises, United Kingdom

02/23/16
London’s CSM Seeks U.S. Foothold

London agency CSM has its sights set on growing in North America and the recent acquisition of JHE Productions is one of its first major steps in creating a foothold in the U.S. CSM, the sports marketing and entertainment division of Chime Communications, last week signed off on its purchase of ...

Tags: Marketing and Sponsorship, North America, United Kingdom

02/23/16
FSF: Clubs Could Stop Online Touts

The Football Supporters' Federation said that clubs "could prevent fans being ripped off by creating their own secondary ticket exchanges," according to Alistair Magowan of the BBC. BBC Radio 5 live "found football ticket-touting laws are being flouted, leaving fans vulnerable to online brokers." Th ...

Tags: International Football, United Kingdom

02/23/16
Tabcorp Taking On U.K. Gambling Market

Tabcorp, Australia's biggest bookmaker, is "teaming up with The Sun newspaper" to enter the U.K.'s £3B ($4.24B)-a-year online gambling market, according to Jamie Smyth of the FINANCIAL TIMES. Tabcorp CEO David Attenborough, who "cut his teeth in the industry" at Ladbrokes in the U.K., sai ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

02/23/16
SPFL Vows To Fix Hampden Pitch

Scottish Professional Football League chiefs on Sunday "vowed to work with Hampden bosses to sort the shoddy pitch for the League Cup Final," according to Craig Swan of the Scotland DAILY RECORD. The playing surface at the National Stadium "is badly-damaged having been hammered by bad weather over t ...

Tags: Facilities, United Kingdom

02/22/16
Ascot Exec Talks IMG Licensing Deal

Juliet Slot Ascot Racecourse announced earlier this week that it has appointed IMG as its licensing representative in a multi-year deal. As part of the agreement, IMG will create a year-round licensing portfolio ...

Tags: Marketing and Sponsorship, United Kingdom, North America

02/22/16
Liverpool Close To $128M Deal

Liverpool is "looking to tie up deals in the Far East" that could see a sponsor paying £90M ($128M) for naming rights on the new Main Stand -- and Mario Balotelli joining the Chinese Super League, according to Dominic King of the London DAILY MAIL. Liverpool CCO Billy Hogan has been in Ch ...

Tags: Facilities, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug