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Man City Begins $109M Nike Deal By Wearing New Kit On Its U.S. Tour Stops05 / 22 / 13Nike will pay Man City $18.2M annually, as reported in July , "for the next six years and the club will wear the new kit in both games" against Chelsea this week during exhibitions in St. Louis and N.Y. as "part of the two-game brand-building trans-Atlantic trip," according to Mark Ogden of the Lon... Tags: Marketing and Sponsorship, United Kingdom, North America |
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ATP To Allow More Logos On Apparel
The ATP is greatly relaxing restrictions on advertising on players’ apparel, roughly doubling the number of corporate logos they can wear, increasing the allowable size of the brand images and partially lifting the ban on gambling companies, according to Daniel Kaplan in this week's SPORTSBUSI ...
Salford Gets Lifeline To Settle Debt
Super League ruby side Salford City Reds unveiled that millionaire racehorse owner Marwan Koukash is the potential investor granting the club "a lifeline after a winding-up petition brought against them was adjourned in court for a second time because of talks with a potential investor in the Super ...
Tags: Finance, United Kingdom
Rapha Launches New Team Sky Kit
British clothing manufacturer Rapha has launched a new team kit for Team Sky cycling, as well as 60 items of Sky-branded clothing and accessories, according to Nigel Wynn of CYCLING WEEKLY. Sky has signed Rapha "to produce its team kit for the next four years," and the company launched its replica k ...
Morecambe To Allow Fans Free Entry
English League Two club Morecambe has "suffered low attendance rates all season," and is now allowing any supporters free entry to its game against Dagenham & Redbridge FC on Tuesday, according to Liv Lee of the London DAILY MAIL. Club Manager Jim Bentley said, "It’s a chance to get the co ...
Tags: Franchises, United Kingdom
Crowds Small For FA Cup Matches
Rows of empty seats "were a common sight across the country" as spectators gave the FA Cup "the cold shoulder," according to Laurie Whitwell of the London DAILY MAIL. A drop in attendance could have been predicted "given the somewhat lacklustre approach adopted by some managers to these third round ...
Scottish Football Set For Big Shake-Up
Scottish football chiefs "look ready to shake hands" on the Scottish Premier League's new three-league set up of 12-12-18, according to Mark Guidi of the Scotland DAILY RECORD. Three governing bodies and 15 clubs will attend a meeting at Hampden this week, and "several items on the agenda are cl ...
ESPN, Budweiser Partner Through FA Cup
ESPN is preparing a content marketing push in partnership with FA Cup sponsor Budweiser "as both brands look to exploit the global appeal of the tournament," according to Sebastian Joseph of MARKETING WEEK. The deal builds on last year's agreement between both brands with the launch of a new Budweis ...
Ferguson Accuses Spurs Of Manipulation
ManU Manager Alex Ferguson "has accused Tottenham Hotspur of manipulating the transfer market" to avoid paying ManU compensation for its former 20-year-old left-back Zeki Fryers, according to Tim Rich of the London INDEPENDENT. Ferguson suspects that Tottenham "deliberately encouraged Fryers to move ...
Squash Takes Aim At 2020 Olympics
The squash World Series Finals at the Queen's Club in west London "may persuade the IOC to grant squash a place at the Games in '20," according to Nick Pitt of the SUNDAY TIMES. Twice the sport "has applied for Olympic inclusion, and twice it has been spurned." Now the campaign is on for the 2020 Ga ...
Tags: Olympics, United Kingdom
Swinton To Offer Funds To Help Salford
Championship rubgy side Swinton planned to donate a "substantial percentage" of the gate receipts from Sunday's friendly to "troubled" Super League side Salford City, according to the BBC. Salford City is "currently the subject of a winding-up petition, with a hearing set to take place on Monday." S ...
Tags: United Kingdom, Finance
