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Ascot Signs Five-Year Deal To Take On Watchmaker Longines As 'Official Partner'05 / 24 / 13Royal Ascot "has finally succumbed to the lure and lucre of commercial sponsorship" and signed a deal with Swiss watchmaker Longines worth "several million pounds" over five years, according to Robert Lea of the LONDON TIMES. But "Ascot being Ascot," officials are "declining to admit that its presti... |
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Adidas Unveils New Tennis Apparel Line
U.K. tennis player Laura Robson was "offered an unusual distraction" when she appeared on the world's first mirror tennis court created by adidas to promote its first collection of tennis attire by English fashion designer Stella McCartney, according to Liv Lee of the London DAILY MAIL. Robson was j ...
NBA, Adidas Reveal London Partnership
The NBA and adidas have expanded their relationship to make the league's official global uniform and apparel provider the presenting partner of NBA London Live 2013. As presenting partner, adidas will have branding in-arena including two logos prominently featured on the court, and will also conduct ...
Tags: United Kingdom, Marketing and Sponsorship, NBA, Adidas
Liverpool Settles With Former Owners
Liverpool reached an "out-of-court settlement" with former Owners Tom Hicks and George Gillett over the forced sale of the 18-time English football champion, according to Bob Bensch of BLOOMBERG. Liverpool was sold to Fenway Sports Group, then known as New England Sports Ventures, in '10 for £ ...
Tags: United Kingdom, Finance
Cookson Wants Armstrong To Reveal All
British Cycling President Brian Cookson has urged Lance Armstrong "to name names and tell all when he addresses the damning doping accusations against him this week," according to the SUNDAY TIMES. Armstrong is due to be interviewed on U.S. TV by Oprah Winfrey Thursday. Cookson said, “For me t ...
McLaren To Launch New Youth Program
McLaren "will launch a new development program for talented, young racecar drivers in February," according to Norman Fischer of MOTORSPORT TOTAL. The program will include workshops, practice meetings and monthly feedback. The Performance Academy of McLaren Applied Technologies "is supposed to suppor ...
Tags: Franchises, United Kingdom
Clubs Struggling To Adhere To FFP Rules
EPL CEO Richard Scudamore admits clubs like Chelsea and Man City "will struggle to adhere" to UEFA's Financial Fair Play rules, but he is confident they will achieve the requirements, according to the SUNDAY TIMES. The regulations, which come into full effect in '13-14, state clubs "must break even ...
Glasgow's Euro Pitch Ready To Go
Glasgow’s bid to become a Euro 2020 host city will take a "major step forward" this week when the Scottish FA makes its pitch to UEFA for a package of games, according to Andrew Smith of the SCOTSMAN. If successful, Glasgow would "stage a group section or matches in the knockout stage." For th ...
Scottish FA Won't Stop Glasgow Clubs
The Scottish FA "will not stand in the way of Rangers and Celtic if the Old Firm clubs seek a route out of Scotland," according to Richard Wilson of the HERALD SCOTLAND. There "is currently no means for either club to join a competition in another country, although both are actively investigating th ...
British Chef Teams With Man City
Legends Hospitality Management and Jamie Oliver’s Fabulous Feasts have formed a joint venture in the U.K. and have signed a five-year food contract with Man City, according to Legends officials. The new company, called Fabulous Fan Fare, will operate concessions, premium dining and non-event c ...
Tags: Facilities, United Kingdom
EPL Won't Intervene On Ticket Prices
The Premier League "will not intervene over ticket prices in response to calls for a cap on the amounts clubs are charging," according to Martyn Ziegler of the PA. The league insists that "tickets are a matter for individual clubs," although it does encourage "stretch pricing," where a range of diff ...
