Featured Story

Bundesliga Side Schalke Uses Esports Properties To Increase Int'l Fan Base

Published in SportsBusiness Daily Global on 08 / 25 / 16

Bundesliga side Schalke is embracing esports as a way to reach new and int’l fans. Schalke was one of the first professional European football clubs to recognize the potential of virtual sports in attracting a younger audience. The club took over League of Legends team Elements in May before a...

Read More

Tags: Franchises, Europe, United Kingdom

More Stories

03/18/16
Barclays To Become EPL Banking Partner

The Premier League announced that Barclays "is to become" its first official banking partner, according to Kev Howland of FC BUSINESS. Barclays "has been the title sponsor" of the Premier League since '01-02. Last year, Premier League clubs "agreed a new sponsorship strategy which will see the leagu ...

Tags: Marketing and Sponsorship, United Kingdom

03/17/16
ManU Keeps Racking Up Sponsorships

ManU is beating Premier League rivals to sign up new sponsors, according to its commercial director, who said commercial partners would not be deterred from signing deals with the Old Trafford club should it fail to qualify for the Champions League this season. ManU Commercial Dir Jamie Reigle also ...

Tags: Marketing and Sponsorship, United Kingdom

03/17/16
Cheltenham Festival Cancels Bookings

Cheltenham Festival "cancelled a booking from a sports management company after footballers were pictured apparently urinating into a glass," according to the BBC. League Championship side MK Dons midfielder Samir Carruthers was photographed "apparently relieving himself on a balcony at the racecour ...

Tags: Events and Attractions, United Kingdom

03/17/16
Hull City Scrap Season Tickets

League Championship side Hull City "announced plans to abolish conventional season tickets and replace them with an Oyster-style membership scheme" which it claims will save some supporters up to £282 ($400) annually, according to Samuel Stevens of the London INDEPENDENT. The East Yorkshire cl ...

Tags: Franchises, United Kingdom

03/17/16
Heineken Spot Puts Rival Fans Together

Heineken has released a film of Irish and English rugby supporters "being forced to sing together, as part of an attempt to whip up interest in a new website for all fans of the sport," according to Daniel Farey-Jones of MARKETING MAGAZINE. In a stunt "designed to bring to life the idea th ...

Tags: Marketing and Sponsorship, United Kingdom

03/17/16
Osbourne Unveils Plans For U.K. Mobile Services

Plans to make the U.K. a "world leader" in next generation mobile services and help fund ultra-fast broadband networks have been announced by U.K. Treasury Chief George Osborne, according to Daniel Thomas of the FINANCIAL TIMES. Near instant wireless broadband would enable connected cars as well as ...

Tags: Media, United Kingdom

03/16/16
Subway Pranks Liverpool Fans

Subway surprised four Liverpool fans who thought they were "entering a competition to win a signed shirt," according to Daniel Farey-Jones of MARKETING MAGAZINE. Subway, which signed up as the club’s official food partner in '14, worked with marketing agency Prism to "install hidden ...

Tags: Marketing and Sponsorship, United Kingdom

03/16/16
Rugby World Cup To Stay On ITV

The Rugby World Cup "was on the brink of remaining free-to-air until 2027" on Monday after ITV beat back competition from Sky Sports in the auction for the next two tournaments, according to Ben Rumsby of the London TELEGRAPH. Eight months after the Six Nations was saved from going behind a paywall, ...

Tags: Media, United Kingdom

03/16/16
Forest Owner Would Consider Selling

The "controversial" owner of League Championship side Nottingham Forest said that "he would sell the club for the right price following a new wave of criticism from supporters," according to Steve Madeley of the LONDON TIMES. Kuwaiti Fawaz Al Hasawi "is facing renewed anger" after sacking Dougie Fre ...

Tags: Franchises, United Kingdom

03/16/16
London 2012 Athletes To Have Samples Retested

Hundreds of athletes who competed at the London 2012 Olympics "will have their samples retested as part of concerted efforts to use advances in science to catch drugs cheats before the Rio de Janeiro Games this summer," according to Martyn Ziegler of the LONDON TIMES. Testers will "target athletes f ...

Tags: Olympics, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug