Featured Story

Labour Party Floats Levy On EPL TV Rights To Support Grassroots Football

Published in SportsBusiness Daily Global on 07 / 24 / 14

Britain's Labour Party has accused Premier League clubs of "not contributing enough to grassroots football and suggested that they may be compelled to pay a levy on revenue from television rights," according to Pickard & Blitz of the FINANCIAL TIMES. Shadow Culture Secretary Harriet Harman "is a...

Read More

Tags: Media, United Kingdom

More Stories

07/14/14
BBC, ITV Win With World Cup Coverage

The World Cup final "is one of the rare events that pits ITV and BBC head to head in a battle for viewers," according to Mark Sweney of the London GUARDIAN. But "if previous tournaments are anything to go by, the result will be a rating mismatch." The advertising-free football coverage of the BBC "h ...

Tags: Media, United Kingdom

07/14/14
Marketer James Freedman Reflects

Digital marketing agency Zone Founder & CEO James Freedman's clients include Tesco, BT and ChildLine, according to Natalie Graham of the FINANCIAL TIMES. Zone is "currently delivering Coca-Cola GB's digital activity for the World Cup." The company employs 160 staff, with offices in London, Brist ...

Tags: Marketing and Sponsorship, United Kingdom

07/11/14
Rugby Club Leeds Carnegie Rebrands

English Rugby Union club Leeds Carnegie have announced that "they will be renamed Yorkshire Carnegie from next season in a bid to widen the appeal of the club," according to SKY SPORTS. The proposal to change the name was made earlier in the year and that has now been confirmed. CEO Gary Hetheringto ...

Tags: International Football, United Kingdom

07/11/14
Guinness Becomes PRO12 Sponsor

Guinness is "the new sponsor of the rugby PRO12," according to the IRISH EXAMINER. The brand takes over sponsorship of the competition from RaboDirect, which "sponsored the competition for the past three seasons." PRO12 CEO John Feehan said, “We are delighted that Guinness, an international br ...

Tags: Marketing and Sponsorship, United Kingdom

07/11/14
Bath Rugby Makes Dyson Its Main Sponsor

Appliance firm Dyson is to become the new title partner for Premiership side Bath Rugby for the next two seasons, according to Robert Buckland of SWINDON BUSINESS NEWS. The partnership marks the "first of its kind" for Dyson, which is best known for vacuum cleaners. The firm said the "time was right ...

Tags: Marketing and Sponsorship, United Kingdom

07/11/14
U.K.'s Channel 4 To Carry IPC Events

The U.K.'s Channel 4 is set to broadcast several major para-sport events this summer -- following the broadcaster's unparalleled coverage of Sochi 2014. Programming will include coverage of July's Sainsbury's Anniversary Games in London and August's Int'l Paralympic Committee Swimming European Champ ...

Tags: Media, United Kingdom

07/11/14
Woburn To Host '16 Women's British Open

The Woburn Golf Club has been announced as the venue for the 2016 Ricoh Women's British Open. The venue has hosted the event on nine occasions. While previous Championships were held on the Duke's Course, it will be the Marquess Course that will host the Championship in '16. This marks not only the ...

Tags: Events and Attractions, United Kingdom

07/11/14
Former Rangers Owner Blames Taxman

Former Scottish League 1 Rangers Owner David Murray on Wednesday "blamed the taxman for Rangers' liquidation," according to Jackson, McGivern & Clements of the Scotland DAILY RECORD. Murray "hit out" after a judge "kicked out" U.K. tax authority HMRC's appeal in its "long-running legal case" aga ...

Tags: Franchises, United Kingdom

07/10/14
Ipswich Teams Up With Greene King

League Championship side Ipswich Town is reuniting with Greene King in a five-year sponsorship deal that will see the pub retailer and brewer pump a six-figure sum into the club. The new partnership will also include a revamping of the bars at Portman Road, including Legends in the Sir Alf Ramsey St ...

Tags: Marketing and Sponsorship, United Kingdom

07/10/14
Brands Make Most Of Germany-Brazil Game

Tesco, Paddy Power and adidas "are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil," in the first World Cup semifinal on Tuesday night, according to Maisie McCabe of CAMPAIGN LIVE. On Twitter, Tesco "made a joke referencing the way pool players sometimes place ...

Tags: Marketing and Sponsorship, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug