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British Basketball Federation, BBL Agree To 10-Year License Agreement

Published in SportsBusiness Daily Global on 08 / 21 / 17

The British Basketball Federation and British Basketball League agreed to terms for a "landmark" ten-year license agreement, according to Sam Neter of HOOPS FIX. The organizations hope the deal "paves the way" for the long-term development of the professional men's game in the U.K. The deal is "desi...

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Tags: Leagues and Governing Bodies, United Kingdom

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