Featured Story

SAP Co-Founder Dietmar Hopp To Become Majority Owner Of TSG Hoffenheim

Published in SportsBusiness Daily Global on 12 / 19 / 14

SAP co-Founder Dietmar Hopp "is expected to become the majority owner of Bundesliga side TSG Hoffenheim" in '15, according to the SID. The German Football League (DFL) on Thursday confirmed that Hopp "will be allowed to take over the majority ownership on July 1." Hopp is therefore avoiding the so-c...

Read More

Tags: Franchises, Europe

More Stories

07/07/14
Hugo Boss Leaves McLaren Joins Mercedes

German fashion brand Hugo Boss "is set to end its association with the McLaren Formula One team, one of the longest running partnerships in sport, to link up with championship-leading rivals Mercedes next year," according to Alan Baldwin of REUTERS. The partnership dates back to '81. While not a tit ...

Tags: Marketing and Sponsorship, Europe, United Kingdom

07/07/14
Adidas, Nike, Warrior Bid For ManU Deal

Three sportswear companies "are bidding to secure a world-record kit deal" with ManU, according to Mike Keegan of the BBC. Adidas, Nike and Warrior "remain in talks with the club over the right to take over when the existing agreement, with Nike, expires next season." A figure of £600M ($1B) o ...

Tags: Marketing and Sponsorship, United Kingdom

07/07/14
Paddy Power, Suarez Deal Nixed By Biting

Patrick Kennedy's €2.5B ($3.4B) valued bookmaker Paddy Power "offered controversial Uruguay and Liverpool striker" Luis Suarez €1M ($1.36M) "to wear a special branded mouth guard during a high profile World Cup match," according to Nick Webb of the IRISH INDEPENDENT. The "daring marketing ...

Tags: Marketing and Sponsorship, United Kingdom

07/04/14
ECB, Etihad Airways Join Forces

The England & Wales Cricket Board has signed a three-year sponsorship deal with Etihad Airways, making the carrier England cricket's first official airline. All England national squads will fly with the UAE national airline. Etihad will have access to England's players for promotional appearance ...

Tags: Marketing and Sponsorship, United Kingdom

07/04/14
Aussie Speedo Swimwear Draws Criticism

The Commonwealth Games "have not even begun yet, but the Australian national team are causing a stir Down Under after critics slammed their latest swimsuit kit for drawing attention to the 'crotch' area," according to Jack de Menezes of the London INDEPENDENT. The swimsuits "are gaining a lot of att ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

07/04/14
Oldham Partners With Sports Direct

League One Oldham Athletic has "signed the biggest sponsorship deal in the club’s history," which saw Boundary Park change its name on Wednesday to "SportsDirect.com Park," according to the OLDHAM EVENING CHRONICLE. The five-year agreement with sportswear retailer Sports Direct is "believed to ...

Tags: Marketing and Sponsorship, United Kingdom

07/04/14
Federer Calls Out Wimbledon Dress Code

Roger Federer said that Wimbledon's "tighter enforcement of its all-white clothing policy for players is 'too strict,'" according to   the AP. There have "been complaints this year from some players over the more stringent regulations that include undergarments, the amount of colored trim ...

Tags: Events and Attractions, United Kingdom

07/04/14
Coventry City Owner Loses Court Battle

League One side Coventry City's hedge fund owner Sisu, which "moved the proud club to Northampton," has suffered "total defeat in a high court judgment damning their 'mismanagement' and a 'rent-strike' they conducted to imperil the owners of the Ricoh Arena," according to David Conn of the London GU ...

Tags: Franchises, United Kingdom

07/04/14
ECB Signs Fox Sports Broadcast Deal

The England & Wales Cricket Board has agreed to "a new broadcasting rights deal with Fox Sports in Australia," according to the PA. Fox "will show live coverage of this summer's home series against India, next year's pre-Ashes series against New Zealand and this weekend's match between MCC and a ...

Tags: Media, Australia, United Kingdom

07/04/14
Liverpool Picks Carillion For Anfield Deal

British facilities management and construction firm Carillion "has been chosen" as Liverpool's preferred bidder for the £75M ($129M) expansion of its Anfield stadium, according to Laurence Dodds of the London TELEGRAPH. If given planning permission, the long-touted make-over will increase the ...

Tags: Facilities, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug