Featured Story

Premier League Newbie Norwich City Signs Sponsorship With Gaming Company Seriously

Published in SportsBusiness Daily Global on 08 / 05 / 15

The new season does not kick off until Saturday, but Norwich City is breaking new ground in its return to the Premier League, signing what is thought to be the top division’s first-ever mobile gaming sponsor -- Seriously. The global game and entertainment company is based in Venice, Calif. and...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

01/28/15
ITV To Show Cricket World Cup Highlights

ITV "will show highlights of all of England’s games in the cricket World Cup which begins next month," according to John Plunkett of the London GUARDIAN. Media regulator Ofcom said on Tuesday that "England’s games, including the fixture against Scotland, will be shown on the main channe ...

Tags: Media, United Kingdom

01/28/15
Rangers Accept Mike Ashley's Lifeline

Scottish Championship side Rangers shareholder Mike Ashley has "strengthened his grasp on the money streams" entering the club after the cash-strapped Rangers board agreed to a £10M ($15M) "emergency loan deal" with Sports Direct, the EPL Newcastle United owner's retail business, according to ...

Tags: Finance, United Kingdom

01/27/15
Ulster To Host Pro12 Grand Final

Ulster "landed a major coup by securing the rights to stage the Pro12 Grand Final at the Kingspan Stadium" on May 30, according to the BBC. The move "follows the example of the European club competitions which always choose their venues well in advance." Ulster's new stadium, which was only formally ...

Tags: Events and Attractions, United Kingdom

01/27/15
ManU Signs Swissquote As Forex Sponsor

ManU has signed a sponsorship deal with online financial trading company Swissquote, "expanding the commercial partnerships that have helped to make the English club one of the richest teams" in world football, according to Andrew Winterbottom of REUTERS. ManU did not give a value for the deal, the ...

Tags: Marketing and Sponsorship, United Kingdom

01/27/15
Ashley, Rangers Hearing Postponed

A hearing into a possible breach of Scottish FA rules by Scottish Championship side Rangers and shareholder Mike Ashley "has been postponed," according to Grant Russell of STV. A judicial panel "was expected to sit on Tuesday to hear whether the Newcastle United owner was in contravention of rules b ...

Tags: Franchises, United Kingdom

01/27/15
Jamie Murray Rips Lack Of Funding

Tennis player Jamie Murray has branded the funding for Scottish tennis "nonsense" and accused the Lawn Tennis Association of "failing to exploit" his brother Andy winning Wimbledon to promote the sport, according to Neil McLeman of the Scotland DAILY RECORD. Tennis in Scotland has been given £ ...

Tags: Finance, United Kingdom

01/26/15
Ireland To Back Away From Sponsors Ban

Former Gaelic Athletic Association President Mick Loftus said that Irish government "moves to back away from banning sponsorship of sport by alcohol brands would be 'spineless,'" according to Shaun Connolly of the IRISH EXAMINER. Loftus "expressed alarm after ministers looked set to abandon plans to ...

Tags: Marketing and Sponsorship, United Kingdom

01/26/15
England On Course For Record Sackings

The League Managers Association's quarterly report said that more managers "will be sacked in the Premier League and Football League than ever before if current trends continue," according to Tom Hayward of REUTERS. As of the end of December, 27 managers -- more than a quarter of the Premier League ...

Tags: International Football, United Kingdom

01/26/15
Scotland Games To Stay On Free-TV

U.K. Labour Party leader Ed Miliband "is set to pledge a change in the law to ensure that the Scottish national team’s football matches and iconic events such as the golf Open Championship are shown on free-to-air television," in the biggest shake-up of U.K. broadcast rights for sport in 20 ye ...

Tags: Media, United Kingdom

01/26/15
Celtic Fans Claim Old Firm Derby Dead

Fans of Scottish Premiership side Celtic "have triggered a storm of protest after they paid for a full page newspaper advert claiming Rangers are a new club and that the 'Old Firm' derby was dead," according to Stephen Stewart of the Scotland DAILY RECORD. The lengthy message, which appeared in a na ...

Tags: Media, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug