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Carling Innovation To Entertain Pubgoers While Pints Are Poured

Published in SportsBusiness Daily Global on 02 / 17 / 17

Brewery Carling is set to "entertain pubgoers with football clips while pints are poured," according to Simon Gwynn of CAMPAIGN LIVE. Molson Coors "created a font for Carling featuring a screen that will show classic goals from the 25-year history of the Premier League." A prototype has been install...

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Tags: Marketing and Sponsorship, United Kingdom

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