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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/18/14
F1 Shareholders To Split $1B Payout

Investors in F1 are to share a $1B payout through a "refinancing that will pave the way for a future change of control of the sport," according to Mark Kleinman of SKY NEWS. F1 parent company Delta Topco is "arranging a deal known as a dividend recapitalisation which involves increasing a company's ...

Tags: Finance, United Kingdom

07/18/14
BBC News To Cut 415 Positions

BBC News will "cut a further 415 posts and restructure to increase focus on digital journalism," according to Sweney & Deans of the London GUARDIAN. BBC Dir of News and Current Affairs James Harding told staff on Thursday that there will be £48M ($82M) in "annual savings and a total of 500 ...

Tags: Media, United Kingdom

07/18/14
Lord's Emphasizing Food, Beverage Sales

In the run-up to Thursday's second Test match between England and India, the "kitchen and bar staff at Lord's Cricket Ground were looking a lot busier than the groundsmen," according to Roger Blitz of the FINANCIAL TIMES. It is "entirely in keeping with the home of cricket, a game built around break ...

Tags: Finance, United Kingdom

07/18/14
12BET Partners With EPL Side Hull City

Global sports betting brand 12BET confirmed a two-year sponsorship of EPL side Hull City Tigers. The sponsorship is the largest in the club’s 110-year history and will run until the end of the '15-16 season. The 12BET logo will be featured on the front of the club’s shirt. The sponsor ...

Tags: Marketing and Sponsorship, United Kingdom

07/18/14
English Athletes Receive Booing Briefing

English athletes at the Commonwealth Games "have been briefed on what to do if they are booed amid fears that Scots nationalists could use the 'friendly games' to voice animosity towards the Auld Enemy," according to Gordon Rayner of the London TELEGRAPH. Several athletes have "already approached Te ...

Tags: Events and Attractions, United Kingdom

07/18/14
Sports Direct In Peace Talks With Adidas

Sportswear retailer Sports Direct and adidas have "held talks about the sale of replica football shirts after the German sports brand refused to supply the high street retailer with key World Cup products," according to Graham Ruddick of the London TELEGRAPH. Adidas CEO Herbert Hainer is "understood ...

Tags: Finance, United Kingdom

07/17/14
Wall Street: ManU Most Valuable Team

Shares of ManU "surged almost 5%" after the club announced its new, $130M a year kit deal with adidas , according to Mike Ozanian of FORBES. Wall Street "now affords" ManU an enterprise value of $3.6B. Math: market value ($3.05B) + long term debt ($613M) – cash ($57M). In April, Forbes "v ...

Tags: Finance, United Kingdom

07/17/14
Rangers To Rename Govan Stand At Ibrox

Scottish Championship side Rangers is "to rename the Govan Stand at Ibrox in honour of the late, great Sandy Jardine who passed away earlier this year," according to the Scotland DAILY RECORD. The club "made the announcement as a lasting tribute to their former player, who died in April at the age o ...

Tags: Facilities, United Kingdom

07/17/14
ManU Partners With Noodle Maker Nissin

ManU announced a multi-season sponsorship agreement with int'l food brand Nissin to become a global partner of the club. Founded in Osaka, Japan in '48, Nissin is famous for its instant noodles which were invented by its Founder, Momofuku Ando, who developed the convenience food as an answer to food ...

Tags: Marketing and Sponsorship, United Kingdom

07/17/14
Cook Accuses India Of Dirty Tactics

England cricketer Alastair Cook "accused India of a dirty tricks campaign" by trying to engineer a ban for England cricketer James Anderson, according to Nick Hoult of the London TELEGRAPH. Cook believes that M.S. Dhoni and India have made a "mountain out of a molehill" by lodging a level three char ...

Tags: Leagues and Governing Bodies, United Kingdom

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