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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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04/04/14
English Tabloids Lose CL Credentials

Bayern Munich "will not accredit reporters of English tabloid newspapers The Sun and Daily Mirror" for a Champions League return leg next week against ManU over what it calls "offensive reporting after their 1-1 draw this week," according to Karolos Grohmann of REUTERS. The Germans are favorites to ...

Tags: Media, Europe, United Kingdom

04/04/14
Eurosport Seeking Better Sports Rights

Discovery Communications CEO David Zaslav said the company's int'l sports network, Eurosport, "could begin looking to expand into more traditional (and more expensive) premier sports rights in the future," according to Mike Farrell of MULTI CHANNEL. Zaslav "praised Eurosport," in which the company a ...

Tags: Media, North America, United Kingdom

04/04/14
Study: Masters Tops Sponsor Value

A Repucom study has found that The Masters golf tournament is the most valuable vehicle for worldwide golf sponsorship. The '13 Masters generated 25% more value per second for player sponsors than the next closest major, the U.S. Open Championship. A variety of reasons factor into this. The Masters ...

Tags: Marketing and Sponsorship, United Kingdom, North America

04/04/14
BBC's World Cup Team To Exceed 250

The BBC will send 272 people to the World Cup in Brazil this summer, "although that is 23 fewer than in South Africa" in '10, according to Ben Rumsby of the London TELEGRAPH. BBC Sport Dir Barbara Slater said her “aspiration” was to make Brazil 2014 “the first 24/7 World Cup." Wri ...

Tags: Media, United Kingdom, Brazil

04/04/14
London To Open Renovated Olympic Park

Londoners "will be able to enjoy the golden legacy of London 2012" as the Olympic Park opens to the public round-the-clock on Saturday, according to Bryant & Beard of the London EVENING STANDARD. London’s newest park "will be in operation 24-hours a day after the gates open this weekend" - ...

Tags: Olympics, United Kingdom

04/04/14
Aston Villa To Face Pair Of MLS Sides

EPL side Aston Villa will play Major League Soccer sides FC Dallas and Houston Dynamo "on a U.S. Summer tour," according to ESPN. This will be Aston Villa's seventh U.S. trip. They will face Dallas on July 23 at Toyota Stadium and Houston three days later at BBVA Compass Stadium ( ESPN, 4/3 ).

Tags: Franchises, North America, United Kingdom

04/03/14
Cameron: 'Rethink' $150 England Kit

British PM David Cameron has backed demands for a “rethink” of the new £90 ($150) England football shirt "amid growing criticism of the manufacturer’s price tag," according to Isaac Leigh of the LONDON TIMES. Cameron’s spokesperson said that Cameron agreed with Sports M ...

Tags: Marketing and Sponsorship, United Kingdom

04/03/14
New Twist In Leeds United Saga

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Tags: United Kingdom, Finance

04/03/14
New Hope For Heart Of Midlothian

Lithuanian administrator Gintaras Adomonis, who holds the key to Scottish Premiership club Heart of Midlothian's survival hopes, "stressed that the stricken Edinburgh club will 'probably' be saved from liquidation," according to Keith Jackson of the Scotland DAILY RECORD. Gintaras Adomonis said that ...

Tags: Franchises, United Kingdom

04/03/14
ManU Partners With EuroFood

ManU announced a three-and-a-half year deal with Thai company European Food Public Company to become the club's official confectionery partner in Cambodia, Laos, Myanmar, Thailand and Vietnam beginning this month. The ManU crest and club imagery will appear on EuroFood products. EuroFood will also a ...

Tags: Marketing and Sponsorship, United Kingdom

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