Featured Story

Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

Read More

Tags: Marketing and Sponsorship, Europe, United Kingdom

More Stories

04/09/14
Cellino Completes Takeover Of Leeds

Italian businessman Massimo Cellino "has completed his takeover" of League Championship side Leeds United, according to the BBC. Cellino agreed to a deal to buy a 75% stake in the club through his company Eleonora Sports in February, but his takeover "was vetoed by the Football League in March." His ...

Tags: Finance, United Kingdom

04/09/14
Chevrolet To Sponsor ManU-L.A. Friendly

Chevrolet announced that it will sponsor the July 23 friendly between MLS club L.A. Galaxy and ManU at the Rose Bowl in Pasadena, Calif. The Chevrolet FC Cup will mark the first time ManU will play in its Chevrolet-branded kits. Chevrolet will kick off its seven-year kit deal with ManU on July 1. Th ...

Tags: Marketing and Sponsorship, North America, United Kingdom

04/09/14
FA Still Expected To Deny Hull Rebrand

Season-ticket holders of EPL side Hull City may have voted narrowly in favor of changing the club's name to Hull Tigers, but that ballot "will have no bearing" on the FA council's decision "when it convenes on Wednesday to consider the proposed rebrand," according to Louise Taylor of the London GUAR ...

Tags: Franchises, United Kingdom

04/09/14
RFU To Make Lower-Level Endorsements

The Rugby Football Union is to seek approval from its council "to overhaul its league structures as part of a string of wide-ranging proposals to increase grassroots participation and 'future-proof' the game from competition from other team sports and leisure activities,'' according to Gavin Mairs o ...

Tags: Leagues and Governing Bodies, United Kingdom

04/09/14
Hearts Administrators Gets 50% Stake

Administrators for Scottish Premiership club Heart of Midlothian "got their hands on 50 per cent of the club" for just £75,000 ($103,000), according to Craig Swan of the Scotland DAILY RECORD. But the long-term future of Hearts "is still hanging in the balance with a decision from Ukio Bankas ...

Tags: Franchises, United Kingdom

04/09/14
Beckham To Back Scotch Whisky Brand

Liquor company Diageo announced that David Beckham is "backing a new global brand called Haig Club Single Grain Scotch Whisky along with TV producer Simon Fuller," according to E.J. Schultz of AD AGE. The whisky was created by distiller House of Haig. Diageo declined to disclose financial terms but ...

Tags: Marketing and Sponsorship, United Kingdom

04/09/14
90% Of U.K. Twitter Users To Watch WC

A study from GlobalWebIndex has found that 90% of U.K. Twitter users "plan to watch the World Cup," according to Ishbel MacLeod of THE DRUM. One in three U.K. Twitter users said that "they are more interested in the 2014 World Cup than they were in South Africa in 2010," while 87% said that they pla ...

Tags: Media, United Kingdom

04/08/14
Hull City Fans Back Tigers Rebrand

EPL side Hull City Owner Assem Allam "has achieved a hollow victory in his quest to change the club's name to Hull Tigers after a narrow majority backed the proposal in a ballot of season-ticket holders," according to Richard Gibson of the London GUARDIAN. Although 2,565 supporters backed "Yes to Hu ...

Tags: Franchises, United Kingdom

04/08/14
BT's New TV Chief Wants More Coverage

New BT TV & Sport Managing Dir Delia Bushell "has promised to look beyond sports coverage after becoming the most senior executive to join the platform from rival Sky," according to Henry Mance of the FINANCIAL TIMES. Bushell said, “Sport may have grabbed the headlines recently, but the op ...

Tags: Media, United Kingdom

04/08/14
London Welsh To Stay At Kassam Stadium

Championship rugby club London Welsh "have signed a new three-year agreement to continue playing at the Kassam Stadium in Oxford," according to the BBC. The club "had been considering redeveloping Witney Town's old football ground after being granted planning permission." They share Kassam with Leag ...

Tags: Facilities, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug