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Football League Rolls Out Ad Campaigns With Aim To Update Image

Published in SportsBusiness Daily Global on 07 / 28 / 15

The Football League is banishing its reputation for “bobble hats and Bovril” by producing advertising campaigns which have been mimicked across the world and are helping lift its appeal with commercial partners, according to its new marketing director. Drew Barrand, who joined the Footb...

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Tags: Marketing and Sponsorship, United Kingdom

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