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Football League Rolls Out Ad Campaigns With Aim To Update Image

Published in SportsBusiness Daily Global on 07 / 28 / 15

The Football League is banishing its reputation for “bobble hats and Bovril” by producing advertising campaigns which have been mimicked across the world and are helping lift its appeal with commercial partners, according to its new marketing director. Drew Barrand, who joined the Footb...

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Tags: Marketing and Sponsorship, United Kingdom

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Times 'Duped' Into Qatar Football Story

The London Times has admitted that "it was duped into publishing a hoax exclusive about plans for a Qatar-based Dream Football League" in an episode it described as a "journalistic nightmare," according to Josh Halliday of the London GUARDIAN. In a column in Monday's paper, the Times Football Editor ...

Tags: Media, United Kingdom, Middle East

Hearts Talking Buyout With Fan Group

A change of ownership at Scottish Premier League Heart of Midlothian is "one step closer" following talks between club Dir Sergejus Fedotovas and several supporters’ groups, according to Barry Anderson of the SCOTSMAN. All parties are "close to identifying a model" for fan ownership, although ...

Tags: United Kingdom, Franchises

NFL To Play Two London Games In '14

NFL San Francisco 49ers co-Owner & Chair John York said that the league will play "at least two regular-season games in London" in '14 "on top of its two planned games there this year, and even more contests could be added," according to Daniel Kaplan of SPORTSBUSINESS JOURNAL. York said, &ldquo ...

Tags: Leagues and Governing Bodies, United Kingdom, North America

Sky Sports' Gary Neville Mulls Future

Former ManU player and TV analyst Gary Neville admitted that he "could be forced" to give up his role at Sky Sports if he is to pursue a career in coaching, according to David Kent of the London DAILY MAIL. The former full back is one of England Manager Roy Hodgson's coaches, "a role he combines wit ...

Tags: Media, United Kingdom

Unilever Launches Lotus F1 Campaign

Unilever is "seeking to capitalise on hype" surrounding the new F1 season with a SureMen anti-perspirant range showcasing its sponsorship of the Lotus F1 team, according to Matthew Chapman of MARKETING MAGAZINE. The launch of the products "coincides with the beginning of Unilever’s three-year ...

Tags: Marketing and Sponsorship, United Kingdom

Portsmouth Future In Flux After New Bid

The battle to assume control of League One Portsmouth "took a new twist" when it emerged that Keith Harris’s consortium has made a £6.3M ($9.5M) bid for Fratton Park, a figure more than double that offered by the Pompey Supporters’ Trust, according to Tony Evans of the LONDON ...

Tags: Franchises, United Kingdom

Former Watford Owner Banned

Former League Championship Watford Owner Laurence Bassini has been "banned from any football involvement for three years" after he was found to have breached Football League regulations, according to the PA. An independent Football Disciplinary Commission has been investigating the club "over the ha ...

Tags: United Kingdom, International Football

Dunfermline Pins Hopes On Fan Funding

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Tags: Franchises, United Kingdom

Celtic, Rangers Attendance Figures Off

Scottish Football crowds at Celtic and Rangers games this season "have been up to 20,000 lower than the figures released to the public," according to John Ferguson of the Scotland DAILY RECORD. The revelation explains "the huge gaps in the stands when the clubs have been claiming near full-houses." ...

Tags: International Football, United Kingdom

Jockey Club Head Proposes New Series

Jockey Club CEO Simon Bazalgette claimed that racehorse Sprinter Sacre "can help drive the popularity of jump racing for years to come as it seeks to restructure the calendar to provide the season with more highlights" in the run-up to the Cheltenham Festival, according to Owen Gibson of the London ...

Tags: Events and Attractions, United Kingdom

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