Featured Story

Sponsorship Deals Hit New Highs Across European Football; FIFA Gets Reality Check

Published in SportsBusiness Daily Global on 12 / 23 / 14

Sports marketers had a banner year in 2014, as the Premier League nailed down its reputation as the most marketable football league and major int'l events like the World Cup and the Olympics raked in sponsorship millions. FIFA scored with the World Cup, but the football organization was stung at yea...

Read More

Tags: Year End

More Stories

10/26/12
Olympic Athletes Have Medals Stolen

Two U.K. Olympic athletes have had their Bronze Medals stolen just hours after QUEEN ELIZABETH hosted a Buckingham Palace reception "to honour London 2012 competitors," according to Rhoda Buchanan of the LONDON TIMES. Women's field hockey's HANNAH MACLEOD and rowing's ALEX PARTRIDGE were out a ...

Tags: People and Pop Culture, United Kingdom

10/26/12
NFL Hosting London Fan Events

The NFL Int'l Series will host several events in London over the weekend. On Saturday afternoon, the league will present the third annual NFL Fan Rally at Trafalgar Square, hosted by Sky Sports presenter Neil Reynolds, and featuring the New England Patriots and St. Louis Rams players, cheerleaders, ...

Tags: Events and Attractions, United Kingdom

10/26/12
ManU Forced Into 'Embarrassing' Apology

ManU has been "forced to issue an embarrassing apology" after the club offered sought-after derby tickets as a sweetener to potential corporate clients, according to Mike Keegan of the MANCHESTER EVENING NEWS. The team contacted would-be customers via email and told them that if they paid upward of ...

Tags: United Kingdom, Franchises

10/26/12
BBC Worldwide Launches Olympics Campaign

BBC Worldwide, the commercial arm of the corporation, "is running its biggest ever home entertainment campaign, to promote the BBC's role in creating public feelings of 'joy'" during the London Games, according to Matthew Chapman of MARKETING MAGAZINE. The campaign "will support the London 2012 Olym ...

Tags: Marketing and Sponsorship, United Kingdom

10/26/12
Dundee Cuts Debt, Posts Profit

Scottish Premier League Dundee United's financial results for the year to June show the club posted a profit of £1.45M ($2.2M), with "bank debt and directors' loans having been reduced," according to the BBC. Revenue suffered a 3% fall to £5M ($8M), and the percentage of wages to turnove ...

Tags: Finance, United Kingdom

10/25/12
FA Launches Women's Football Initiative

The FA is looking "to build on the legacy" made in women’s football at the London Games and "overtake cricket as the second-most popular participation sport in the country," according to Peter Lansley of the LONDON TIMES. The governing body said that it "will be expanding the Women’s Sup ...

Tags: Leagues and Governing Bodies, United Kingdom

10/25/12
PFA Announces Anti-Racism Plan

The Professional Footballers' Association has announced a six-point plan to tackle race discrimination that includes tougher penalties and instant sackings for racist abuse and the introduction of the "Rooney rule" to boost the numbers of black coaches. The plan was announced by PFA CEO Gordon Taylo ...

Tags: Leagues and Governing Bodies, United Kingdom

10/25/12
Nike To Sell Umbro For $225M

Iconix Brand Group has agreed to buy Nike’s Umbro sports apparel and footwear unit for $225M in cash, "marking the fashion brand’s second deal with the U.S. sportswear group," according to Anjli Raval of the FINANCIAL TIMES. Umbro, the U.K.-based brand that sponsors the England football ...

Tags: Finance, United Kingdom, Nike

10/25/12
Marriott Partners With Mission Hills

Mission Hills Group has formed a joint venture with Marriott Int'l through the development of the Ritz-Carlton and Renaissance Hotels at Mission Hills Haikou, located on a Chinese island. The total investment of the deal amounts to RMB 1.3B ($208M), with the two hotels opening to the public in the s ...

Tags: Facilities, China, Europe, United Kingdom

10/25/12
ManU Wants To Continue With Nike

ManU will be looking to negotiate Nike's biggest sponsorship deal "when they begin renewal talks over Old Trafford kit supply in February," according to Charles Sale of the London DAILY MAIL. The 13-year Nike agreement with ManU that expires in '15 is worth £303M ($486M), "plus a profit share ...

Tags: Finance, United Kingdom, Nike

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug