Featured Story

Premier League Matches Will Be Shown In Primetime On Saturday Nights

Published in SportsBusiness Daily Global on 11 / 20 / 17

Premier League matches will be shown in primetime on Saturday nights after club chairs "agreed to include the new slot in the next broadcasting deal," according to Martyn Ziegler of the LONDON TIMES. A meeting of the top-flight clubs in London on T...

Read More

Tags: Media, United Kingdom

More Stories

12/23/15
Murray On Verge Of $2.2M Deal

Andy Murray is expected to conclude an endorsement deal with Jaguar "worth in the region" of £1.5M ($2.2M) over the next few years, according to Mike Dickson of the London DAILY MAIL. The car brand, which already sponsors Wimbledon, has been in negotiations with the world No. 2 "in recent ...

Tags: Marketing and Sponsorship, United Kingdom

12/23/15
C4's Ad-Free F1 Races Raise Questions

Some broadcasting insiders are "asking if Channel 4 is airing Formula One on a not-for-profit basis as part of a wider, strategic move because it might aid its efforts to ward off privatisation, by providing a service that a for-profit operator probably could not afford," according to Gideon Spani ...

Tags: Media, United Kingdom

12/23/15
Sky Bet Renews Football League Deal

Sky bet has renewed its "sponsorship of the Football League," according to Mike Patterson of SKY SPORTS. The Leeds-based online bookmaker "has signed a new three-season title-sponsorship deal" which will begin in Aug. '16 and run until at least '19. Starting next season, the competition will be know ...

Tags: Marketing and Sponsorship, United Kingdom

12/23/15
Year In Review: U.K.

For the U.K., ‘15 was a year that saw the country play host to the world’s third-largest sports event while continuing to court interest by the NFL to stage games at its stadiums. The London Legacy Development Corp. had to defend its actions around the West Ham and Olympic Stadium deal a ...

Tags: Year End, United Kingdom

12/22/15
Bookmaker Paddy Power Jabs Tyson Fury

Irish bookmaker Paddy Power "jumped on the furore surrounding boxer Tyson Fury's nomination for BBC Sports Personality of the Year, projecting an image of him wearing make-up onto the awards venue in a guerrilla campaign," according to Shona Ghosh of MARKETING MAGAZINE. The image, "blazoned across t ...

Tags: Marketing and Sponsorship, United Kingdom

12/22/15
Channel 4 Snatches Up Live F1 Deal

Channel 4 has bought the rights to broadcast Formula One races free-to-air in the U.K. "after the BBC scrapped its coverage three years early to save money," according to Henry Mance of the FINANCIAL TIMES. C4, which is also publicly owned, "will broadcast 10 races a season" between '16 and '18. It ...

Tags: Media, United Kingdom

12/22/15
Wenger: TV Cash Made Clubs Competitive

Arsenal Manager Arsène Wenger said that the Premier League's surging TV revenue "has allowed even smaller clubs to attract best players from Europe and made England's top flight more competitive," according to Shravanth Vijayakumar of REUTERS. He said that a new domestic broadcast deal, ...

Tags: International Football, United Kingdom

12/22/15
Non-Sponsors Won Wimbledon, RWC

Pimm's, O2, Guinness and Beats were the brands that proved, in '15, that advertisers do not "need an official sponsorship deal to win big on digital during a major sporting event," according to Ben Bold of MARKETING MAGAZINE. That is "according to data from Amobee, and the marketing consultancy assi ...

Tags: Marketing and Sponsorship, United Kingdom

12/21/15
Tottenham's Stadium To Cost $1.12B

EPL side Tottenham believes the cost of building its "state of the art 61,000-capacity stadium" could reach £750M ($1.12B) -- "almost double original estimates," according to Alex Miller of the London DAILY MAIL. The club "hopes to make the move into the stadium" in time for the start of ...

Tags: Facilities, United Kingdom

12/21/15
Virgin Media Pushes EPL On Grassroots

The "row between the Premier League and Virgin Media over the way live TV rights are sold has been re-ignited by the Government’s sports strategy, published this week," according to Charles Sale of the London DAILY MAIL. U.K. Minister for Sport Tracey Crouch’s report "had the headline an ...

Tags: Media, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug