Featured Story

Bundesliga Side Schalke Uses Esports Properties To Increase Int'l Fan Base

Published in SportsBusiness Daily Global on 08 / 25 / 16

Bundesliga side Schalke is embracing esports as a way to reach new and int’l fans. Schalke was one of the first professional European football clubs to recognize the potential of virtual sports in attracting a younger audience. The club took over League of Legends team Elements in May before a...

Read More

Tags: Franchises, Europe, United Kingdom

More Stories

08/22/16
Allardyce Backs Team GB's Return

Sam Allardyce England Manager Sam Allardyce "would welcome Team GB entering football teams at future Olympics," according to the BBC. After taking part at London 2012, the four national FAs "could not agree on ...

Tags: International Football, United Kingdom

08/22/16
Swansea Considers Stadium Expansion

EPL side Swansea City's new American owners "revealed they are in talks with Swansea council about expanding the club's Liberty Stadium home," according to Dafydd Pritchard of the BBC. Jason Levien and Steve Kaplan "led a consortium which bought a 68% controlling stake in the Swans in July." The cou ...

Tags: Facilities, United Kingdom

08/22/16
ITV To Go Off Air For Sports Campaign

ITV, Britain's largest commercial broadcaster, "will turn off all seven of its channels for one hour in aid of the 'I Am Team GB' sports campaign," according to Toby Hood of RTS. On Aug. 27, 2,000 sports clubs across the country will open their doors to the public in celebration of the U.K.'s bigges ...

Tags: Media, United Kingdom

08/22/16
SRU Elects Dee Bradbury As VP

When Dee Bradbury was voted as VP of the Scottish Rugby Union, she became "the governing body's first female president in two years' time," according to Iain Morrison of the SCOTSMAN. Bradbury will "take over the top job" in '18 when new President Rob Flockhart steps down. Bradbury is a "former ...

Tags: Leagues and Governing Bodies, United Kingdom

08/22/16
West Ham Secures First African Partner

West Ham announced its first official partnership in Africa, following the signing of a long-term agreement with Capital Oil and Gas Ind. Ltd., the principal investor in Nigerian Professional Football League side FC Ifeanyi Ubah. The partnership wi ...

Tags: Marketing and Sponsorship, United Kingdom

08/19/16
Hangin' With ... Jenny Forbes

When Emerge Sports Management entered the athlete management scene at the beginning of July, Emerge Business Development Head JENNY FORBES  knew she was starting a role that matched her unique skill set and experience. After 10 years with UK Athletics, now British Athletics, she worked for a s ...

Tags: People and Pop Culture, United Kingdom

08/19/16
Q&A With Mailman's Tom Elsden

Shanghai-based digital marketing agency Mailman Sports Senior Client Manager TOM ELSDEN discussed a number of aspects of the ongoing spending spree by Chinese investors. Recent months have seen investors from the country acquire stakes in Aston Villa, West Bromwich Albion, Wolverhampton Wanderers, ...

Tags: Asia, Finance, Europe, United Kingdom

08/19/16
West Ham Tops EPL Affordability List

Man City is second in the Premier League "based on the affordability" of its season tickets for local residents, according to Alice McKeegan of the MANCHESTER EVENING NEWS. It would take "just 43 hours of work" to pay for Man City’s most affordable season ticket. The most affordable season tic ...

Tags: International Football, United Kingdom

08/19/16
Visit Florida Renews Fulham Sponsorship

Visit Florida's logo "remains emblazoned for a second season across the front of uniforms" for London-based Championship side Fulham, according to Jim Turner of the NEWS SERVICE OF FLORIDA. A one-year renewal as the club's sponsor, at a cost of $1.25M, "came without the fanfare that accompanied a de ...

Tags: Marketing and Sponsorship, United Kingdom, North America

08/19/16
Yorkshire Bidding For Championships

Yorkshire is "bidding to boost its burgeoning profile on the international cycling stage by applying to host the 2019 UCI Road World Championships," according to the LONDON TIMES. The U.K. government has guaranteed to both back the event with £24M ($32M) of investment and to "underwrite the fu ...

Tags: Events and Attractions, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug