Featured Story

Premiership Rugby Side London Wasps Sign Deal With Under Armour

Published in SportsBusiness Daily Global on 05 / 06 / 15

Premiership Rugby side London Wasps has signed an agreement with Under Armour. The multi-year partnership sees Under Armour become the club's official technical-wear partner. Wasps become the first Premiership rugby club to secure a deal with Under Armour. Under Armour is also technical partner to t...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

06/04/13
CVC Plans IMG Worldwide Takeover Bid

The part-owner of F1 is plotting a $2B-plus "takeover bid for IMG Worldwide," according to Mark Kleinman of SKY NEWS. CVC Capital Partners, the London-based private equity group, "is working on a blockbuster bid for IMG, which has been put up for sale in recent weeks." A person familiar with the pla ...

Tags: Finance, United Kingdom

06/04/13
England Women Seek Male Cricket Coach

England will step up its hunt for a high-profile former men's int'l "to sharpen up the underachieving women's cricket team after confirming the appointment of Paul Shaw in a new role as the head of England women's performance," according to Andy Wilson of the London GUARDIAN. Shaw will take up his p ...

Tags: Leagues and Governing Bodies, United Kingdom

06/03/13
Hibs Sign Four-Year Kit Deal With Nike

Scottish Premier League club Hibernian has "signed a new four-year kit deal with Nike," according to the HERALD SCOTLAND. Nike will replace Puma and "will supply all Hibs' first-team strips as well as training gear" through '17. The new contract "will begin with the unveiling of the team's new home ...

Tags: Marketing and Sponsorship, United Kingdom

06/03/13
Failure To Reach WC Costly For England

English football faces losses of up to £50M ($76M) if England fails "to qualify for next summer’s World Cup finals," according to Alex Miller of the London DAILY MAIL. Such "is the economic importance of making it to Brazil" that the FA has been "warned of a commercial ‘disaster&rs ...

Tags: Finance, United Kingdom

06/03/13
Mourinho To Be Named Chelsea Manager

Real Madrid Preisdent FLORENTINO PEREZ said that JOSE MOURINHO ’s return as Chelsea Manager "could be confirmed on Monday," according to Oliver Kay of the LONDON TIMES. Chelsea has "remained silent" since Mourinho stated on April 30 he expects to return to a club “where people love me ...

Tags: People and Pop Culture, United Kingdom, Europe

06/03/13
Rangers' Whyte Feud Could Last Decade

Former Rangers CEO Charles Green "has claimed that it may take 10 years for Rangers to get rid of" former Owner Craig Whyte, according to the SCOTSMAN. Whyte "is threatening to take the club to court over his claim that he still has rights over Ibrox assets." Green: "We might be figh ...

Tags: Franchises, United Kingdom

06/03/13
Zoopla To Sponsor ECB Venues

Real estate website Zoopla has signed a sponsorship deal with the English Cricket Board for its PrimeLocation.com brand "to become the official ground partner for this summer's test matches," according to Simon Nias of MARKETING MAGAZINE. PrimeLocation.com "will run extensive branding" at all nine i ...

Tags: Marketing and Sponsorship, United Kingdom

06/03/13
StubHub, O2 Sign Ticket Partnership

StubHub "has signed a partnership" with London's O2 concert and sporting venue that "shows how ticket reselling websites are pushing to overcome legal challenges and vocal opposition from sports bodies and concert promoters," according to Duncan Robinson of the FINANCIAL TIMES. StubHub's deal "is th ...

Tags: Facilities, United Kingdom

06/03/13
U.K. Olympian Loses Nike Sponsorship

While many would "assume an Olympic gold medal is a passport to a raft of lucrative endorsement deals, the reality is that" U.K. long jumper Greg Rutherford does "not have a single sponsor to his name," according to Simon Hart of the London TELEGRAPH. Even Rutherford's "long-standing kit contract wi ...

Tags: Marketing and Sponsorship, United Kingdom

06/03/13
Dundee Pursues Keyes Capital

Scottish Premier League club Dundee Saturday vowed to press on with plans to bring on board the U.S.-backed consortium "which will have a major stake in the running of the Dens Park club," according to Euan McArthur of the SCOTSMAN. Dens Dirs Bill Colvin, Steve Martin and Ian Crichto ...

Tags: Franchises, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug