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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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Public Enemy Adapts Ad For Paralympics

Public Enemy, the hip hop group whose music Channel 4 used in its "meet the superhumans" Paralympic Games spot, has "paid tribute to the Paralympians" by recutting its own music video for the track with footage from the ad, according to Loulla-Mae Eleftheriou-Smith of MARKETING MAGAZINE. Since the c ...

Tags: Marketing and Sponsorship, United Kingdom

Ratings Record For Peacock's 100m Gold

Unofficial overnight figures revealed that a "record Paralympics athletic audience of 6.3 million people tuned in to Channel 4" to watch Team GB's Jonnie Peacock snatch the T44 100m crown from Oscar Pistorius" Thursday night, according to Arif Durrani of BRAND REPUBLIC. The five minute peak audience ...

Tags: Media, Europe, United Kingdom

Intrust Super Extends Sponsorship

Platinum-rated industry fund Intrust Super has extended its naming rights sponsorship of Queensland’s premier rugby league competition -- the Intrust Super Cup -- through '15. Intrust Super CEO Brendan O’Farrell said he had exercised the extension option a year early, so the competition ...

Tags: Marketing and Sponsorship, United Kingdom

Paralympics End With Coldplay, Rihanna

The Closing Ceremony of the "most successful Paralympic Games rounded off a spectacular summer of sport in Britain," according to Tom Pilcher of REUTERS. The Olympic Stadium once again hosted a "memorable party for athletes and fans alike" on Sunday. Paralympians "rose and joined in with the Mexican ...

Tags: Olympics, United Kingdom, Europe

Paralympics Net $72M In Ticket Revenue

The London Paralympics have sold 2.7 million tickets for the 10-day event, putting it "on course to be the most commercially successful" in the 52-year history of the movement, according to Ashling O'Connor of the LONDON TIMES. Ticket sales have generated close to £45M ($72M), exceeding the &p ...

Tags: Olympics, United Kingdom

Hamilton Considering Move To Mercedes

Former F1 Team Principal EDDIE JORDAN said that British F1 driver LEWIS HAMILTON "is on the verge of leaving McLaren to drive for Mercedes next season," according to Andrew Benson of the BBC.  Jordan said that Hamilton will replace MICHAEL SCHUMACHER , who "will retire from driving for a s ...

Tags: People and Pop Culture, United Kingdom, Europe

Aramark Accused Of Wasting Food

Employees working for food service provider Aramark said that they were being "ordered to throw away food meant for Olympic and Paralympic teams immediately after it was cooked," according to Bradley & Buksh of the BBC. Six "whistleblowers" working for Aramark at the Royal Holloway claimed that ...

Tags: Olympics, United Kingdom

Ex-Jockey, Journalist Oaksey Dead At 83

Former British jockey, journalist, broadcaster and founder of the Injured Jockeys Fund JOHN OAKSEY died on Wednesday morning at his family home in Wiltshire, England following a lengthy period of ill health. He was 83. IJF CEO LISA HANCOCK paid tribute to the groundbreaking contribution Oaksey m ...

Tags: People and Pop Culture, United Kingdom

Rugby Lions Partner With Land Rover

British car brand Land Rover agreed to become an official global sponsor of the British & Irish Lions tour to Australia in '13. As part of the sponsorship, a range of Land Rover vehicles will provide essential support for the British & Irish Lions operations on tour, with vehicles being used ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

Sports Direct Gets Olympic Boost

Shareholders in Sports Direct International have voted against a proposal to award Chair Mike Ashley, also the Newcastle United FC Owner, a one-off bonus of 8 million shares in spite of a 25% jump in first-quarter sales, according to Wembridge & Thompson of the FINANCIAL TIMES. Ashley "does not ...

Tags: Finance, United Kingdom

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