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Football League Rolls Out Ad Campaigns With Aim To Update Image

Published in SportsBusiness Daily Global on 07 / 28 / 15

The Football League is banishing its reputation for “bobble hats and Bovril” by producing advertising campaigns which have been mimicked across the world and are helping lift its appeal with commercial partners, according to its new marketing director. Drew Barrand, who joined the Footb...

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Tags: Marketing and Sponsorship, United Kingdom

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Q&A With EPL CEO Richard Scudamore

The '13-14 Premier League season, which kicked off on Saturday, marks the start of the league's new £3B ($4.7B), three-year domestic TV contract with Sky and BT as well as the initiation of UEFA's Financial Fair Play rules, which will come into full effect this season. EPL CEO RICHARD SC ...

Tags: Leagues and Governing Bodies, United Kingdom

Mixed Olympic Legacy For U.K.

The 2012 London Olympics "left a healthy sheen on Britain’s psyche," but it is "less clear whether British business benefited," according to Burgess & Robinson of the FINANCIAL TIMES. As much as £5.9B ($9.2B) came from business deals brokered during the Games at the British Business ...

Tags: Olympics, United Kingdom

Glasgow Ticket Surge Crashes Web Site

A "rush of applications" for 1 million tickets to the 2014 Commonwealth Games in Glasgow "has led to long delays on the event's website," according to Severin Carrell of the London GUARDIAN. Tickets for the 2014 Games went on sale at 10am on Monday, and organizers, who "had studied the chaos with ti ...

Tags: Events and Attractions, United Kingdom

GAA Investigates HawkEye Technology

The Gaelic Athletic Association "has stood down" HawkEye techonology "following an error" during the All-Ireland minor hurling semifinal at Croke Park, according to the IRISH INDEPENDENT. HawkEye was brought in by GAA chiefs this year -- making its debut at the All-Ireland Club Finals on St. Patrick ...

Tags: Leagues and Governing Bodies, United Kingdom

Fan Groups Urge Board To Drop Green

The three official fan groups of Scottish League 1 club Rangers "have issued a joint statement on the eve of Tuesday's crunch board meeting, urging Ibrox directors to end Charles Green's consultancy role with the club," according to the HERALD SCOTLAND. They also voiced "backing for the move" by Jim ...

Tags: Franchises, United Kingdom

Burnely Chair: Club Financially Secure

League Championship Burnley Co-Chair Mike Garlick "is predicting" that the club will break even this season after posting a loss of £8M in '12-13, according to the BBC. Garlick said that last year's figures "do not include the money received from the recent sale" of striker Charlie Austin to Q ...

Tags: Finance, United Kingdom

Spurs Criticized For StubHub Partnership

Tottenham Hotspur "has been accused by its own supporters of encouraging ticket touts by embarking on a three-year deal" with StubHub flogging match seats for up to £1,000 ($1,560), according to Paul Gallagher of the London INDEPENDENT. The most expensive seat for Tottenham’s first home ...

Tags: Franchises, United Kingdom

BT Sport Kicks Off EPL Coverage

The first live EPL football match shown by BT was watched by a peak audience of 764,000 viewers, "marking a respectable start to its attempt to challenge Sky's 20-year dominance of live sports" in the U.K., according to Daniel Thomas of the FINANCIAL TIMES. The opening match of the season betwe ...

Tags: Media, United Kingdom

Premier League Embracing Big Data

The Premier League "has a new breed of observer: sophisticated data firms that meticulously track every movement, using statistics to discover the best way to win," according to THE ECONOMIST. Since the team-sheet "can mean the difference between glory and insolvency," clubs employ talent spotters " ...

Tags: International Football, United Kingdom

BRDC Sells Silverstone Racetrack For $63M

Silverstone, the home of British motor racing, "has been sold" -- raising the prospect of a new business and technology park being built beside the famous circuit, according to Sylt & Reid of the London INDEPENDENT. The identity of the buyer of the Northamptonshire race track, which is home to t ...

Tags: Facilities, United Kingdom

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