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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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UEFA Passes Out Anti-Racism Armbands

UEFA announced that team captains playing in Champions and Europa League matches this week "will be asked to wear anti-racism armbands as part of a campaign against discrimination," according to Brian Homewood of REUTERS. UEFA is backing a campaign by FARE, a Europe-wide group aiming to rid football ...

Tags: International Football, United Kingdom, Europe

England Cricket Loses Shirt Sponsor

The England and Wales Cricket Board (ECB) "is seeking a new sponsor for the England team" after Brit Insurance decided not to renew its four-year shirt deal that runs until '14, "worth a reported £18M ($28.8M)," according to Patrick Kidd of the LONDON TIMES. The insurance company is "the secon ...

Tags: Marketing and Sponsorship, United Kingdom

Celtic Shareholders Drop Rangers Deals

A group of  Scottish Premier League Celtic FC shareholders are "calling on the club to drop any joint sponsorship deals" with Scottish Third Division club Rangers in an attempt to break an "unwanted alliance" with its rivals, according to the SCOTSMAN. A resolution put forward by a group of uni ...

Tags: Marketing and Sponsorship, United Kingdom

Barça, Nokia India Team Up

FC Barcelona and Nokia India signed an agreement in New Delhi announcing the company will become the club’s regional partner in India. Nokia India has thus become the first company in the country to be associated with the club in this manner. As part of the new agreement, Nokia India presented ...

Tags: Marketing and Sponsorship, United Kingdom, India

AG Barr Joins Commonwealth Games

Scottish carbonated soft drink Irn-Bru makers AG Barr has been "unveiled as the latest sponsor" of the Glasgow 2014 Commonwealth Games, according to the Scotland DAILY RECORD. The soft drinks company's links with Glasgow "date back more than 100 years." It will support the Games through a range of b ...

Tags: United Kingdom, Marketing and Sponsorship

Fees Threaten Sky India Series Coverage

Sky TV's full coverage of England cricket's tour of India "is under threat because of a late demand from the Indian cricket board for fees thought to total upward of £500,000 ($800,000)" for the broadcaster's commentary team to operate within the stadiums, according to Simon Wilde of the SUNDA ...

Tags: Media, United Kingdom, India

Rio Faces $350K Fine For Protest

ManU player RIO FERDINAND 's decision to refuse to wear a Kick It Out T-shirt prior to his club's 4-2 win at home to Stoke City FC on Saturday "could be a costly one with reports suggesting he will be fined £220,000 ($352,000) for the symbolic gesture," according to EUROSPORT. While Ferdinand ...

Tags: People and Pop Culture, United Kingdom

BBC Sports Personality Show Revamped

The BBC has "radically overhauled the voting system" for the Sports Personality of the Year award following last year's controversy about the all-male shortlist, according to Owen Gibson of the London GUARDIAN. The victor will "still be decided by the voting public," but it has abandoned the practic ...

Tags: Media, United Kingdom

Football Tourism Booming In U.K.

A study has revealed that nearly a million overseas visitors traveled to the U.K. last year to watch football matches, making Great Britain "a leading sports tourism destination," according to Mark Townsend of the London GUARDIAN. Despite the high ticket prices and the problems of violence and racis ...

Tags: International Football, United Kingdom

McIlroy Could Join Nike In '13

Rory McIlroy "could be in line to sign a massive deal with Nike when his current contract with Titleist/Footjoy expires at the end of the year," according to the IRISH TIMES. Such a deal "could be worth up to $250M over 10 years, which is similar to Tiger Woods’ current deal with Nike." McIlro ...

Tags: Marketing and Sponsorship, United Kingdom

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