Featured Story

Sponsorship Deals Hit New Highs Across European Football; FIFA Gets Reality Check

Published in SportsBusiness Daily Global on 12 / 23 / 14

Sports marketers had a banner year in 2014, as the Premier League nailed down its reputation as the most marketable football league and major int'l events like the World Cup and the Olympics raked in sponsorship millions. FIFA scored with the World Cup, but the football organization was stung at yea...

Read More

Tags: Year End

More Stories

04/30/13
BT To Start Premier League Ad Campaign

BT "is to kick-start a marketing campaign showcasing its new football channel in mid-May, with Premier League stars Robin van Persie and Gareth Bale set to feature," according to John Reynolds of MARKETING MAGAZINE. A source said, "BT will announce its commercial proposition in the week-ending May 6 ...

Tags: United Kingdom, Media

04/30/13
Blackburn Pay Berg For Unfair Dismissal

League Championship club Blackburn Rovers have been ordered to pay £2.25M ($3.5M) to former Manager Henning Berg "after he won a claim against the club at court," according to James Riach of the London GUARDIAN. Berg was sacked in December after just 57 days in charge, but "will now be paid f ...

Tags: Finance, United Kingdom

04/30/13
Bale Is Player Of The Year

EPL club Tottenham midfielder  GARETH BALE "has been named the Professional Football Association's player and young player of the year" for '12-13, becoming only the third person to clinch the double accolade in the same season, according to James Raich of the London GUARDIAN. Bale was shortli ...

Tags: People and Pop Culture, United Kingdom

04/30/13
Owner Says Reading In Good Shape

EPL club Reading Owner Anton Zingarevich has insisted that the club is "in good financial shape despite dropping out of the Premier League," according to Nabil Hassan of the BBC. The Royals' relegation "was confirmed on Sunday," but Zingarevich said that "he will give Manager Nigel Adkins money for ...

Tags: Franchises, United Kingdom

04/30/13
Williams F1 Loses $7.7M In '12

Williams Grand Prix Holdings PLC, which includes Williams Grand Prix Engineering Ltd. and Williams Hybrid Power Ltd., which combines the traditional F1 business and activity that commercializes F1 derived intellectual property, reported a loss before taxation of £5M ($7.7M), according to the G ...

Tags: Finance, United Kingdom

04/30/13
QPR Supporters Call For Ticket Price Cut

An EPL Queens Park Rangers supporters' group "has called on the club to reduce season ticket prices" following its relegation to the League Championship, according to the London EVENING STANDARD. Despite two years of huge investment, QPR was "relegated from the Premier League." The west London club ...

Tags: Facilities, United Kingdom

04/30/13
Second Newmarket Trainer Confesses

A second Newmarket horse trainer, Gerard Butler, admits that several horses in his yard received treatment for injured joints, but said that "he was so confident in veterinary assurances about the medication in question that he entered its use in his official medical records," according to Chris McG ...

Tags: Leagues and Governing Bodies, United Kingdom

04/29/13
Ecclestone Says F1 Set For IPO

 F1 CEO Bernie Ecclestone said that "the board of the sport’s parent company Delta Topco has voted to proceed with the Initial Public Offering," according to Christian Sylt of the London TELEGRAPH. Sylt also reported Ecclestone revealed a shake-up of F1’s $698.5M prize fund, "which ...

Tags: Finance, United Kingdom

04/29/13
Premier League Chooses Fry For Chair

Investment banker ANTHONY FRY "will become the Premier League's first new chairman for 14 years" when he takes over from DAVE RICHARDS in June, according to Owen Gibson of the London GUARDIAN. Fry, whose name "was not among those who had been touted for the role," was endorsed by the 20 Premier ...

Tags: People and Pop Culture, United Kingdom

04/29/13
Man City Teams With Gaga

EPL club Man City has partnered with Gaga Sports & Entertainment, a Bay Area technology startup specializing in social media consumer research, to create tools for its global fan development efforts. Using Gaga's social CRM platform, Man City has begun to post geographically targeted online fan ...

Tags: Marketing and Sponsorship, United Kingdom, North America

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug