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Premiership Rugby Agrees To Partnership With StubHub For Premiership Rugby Final 2014

04 / 18 / 14

Premiership Rugby has agreed to a partnership with StubHub for the Premiership Rugby Final 2014. StubHub will be running its "Lucky Turnstile" promotion in the west car park where all fans will have the chance to win a range of prizes. StubHub already has partnerships in the U.K. with The O2, multip...

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Tags: Marketing and Sponsorship, Europe, United Kingdom

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Morecambe To Allow Fans Free Entry

English League Two club Morecambe has "suffered low attendance rates all season," and is now allowing any supporters free entry to its game against Dagenham & Redbridge FC on Tuesday, according to Liv Lee of the London DAILY MAIL. Club Manager Jim Bentley said, "It’s a chance to get the co ...

Tags: Franchises, United Kingdom

Crowds Small For FA Cup Matches

Rows of empty seats "were a common sight across the country" as spectators gave the FA Cup "the cold shoulder," according to Laurie Whitwell of the London DAILY MAIL. A drop in attendance could have been predicted "given the somewhat lacklustre approach adopted by some managers to these third round ...

Tags: Events and Attractions, United Kingdom

Scottish Football Set For Big Shake-Up

Scottish football chiefs "look ready to shake hands" on the Scottish Premier League's new three-league set up of 12-12-18, according to Mark Guidi of the Scotland DAILY RECORD. Three governing bodies and 15 clubs will attend a meeting at Hampden this week, and "several items on the agenda are cl ...

Tags: International Football, United Kingdom

ESPN, Budweiser Partner Through FA Cup

ESPN is preparing a content marketing push in partnership with FA Cup sponsor Budweiser "as both brands look to exploit the global appeal of the tournament," according to Sebastian Joseph of MARKETING WEEK. The deal builds on last year's agreement between both brands with the launch of a new Budweis ...

Tags: Marketing and Sponsorship, United Kingdom

Ferguson Accuses Spurs Of Manipulation

ManU Manager Alex Ferguson "has accused Tottenham Hotspur of manipulating the transfer market" to avoid paying ManU compensation for its former 20-year-old left-back Zeki Fryers, according to Tim Rich of the London INDEPENDENT. Ferguson suspects that Tottenham "deliberately encouraged Fryers to move ...

Tags: International Football, United Kingdom

Squash Takes Aim At 2020 Olympics

The squash World Series Finals at the Queen's Club in west London "may persuade the IOC to grant squash a place at the Games in '20," according to Nick Pitt of the SUNDAY TIMES. Twice the sport "has applied for Olympic inclusion, and twice it has been spurned." Now the campaign is on for the 2020 Ga ...

Tags: Olympics, United Kingdom

Only NFL Tops Bundesliga In Attendance

Sportingintelligence.com revealed that the German Bundesliga was only topped by the NFL as the best-attended professional sports league in the world. The NFL has increased its attendance levels from an average of 67,394 fans per regular season game in '11 to 67,591 in '12. The Bundesliga’s top ...

Tags: Leagues and Governing Bodies, North America, Europe, United Kingdom

Swinton To Offer Funds To Help Salford

Championship rubgy side Swinton planned to donate a "substantial percentage" of the gate receipts from Sunday's friendly to "troubled" Super League side Salford City, according to the BBC. Salford City is "currently the subject of a winding-up petition, with a hearing set to take place on Monday." S ...

Tags: United Kingdom, Finance

McIlroy Could Sit Out 2016 Olympics

World No. 1 RORY MCILROY "may reject the opportunity to compete at the 2016 Olympic Games in Rio de Janeiro to avoid any controversy over which country to represent," according to Tom Pilcher of REUTERS. The 23-year-old said that he was "mulling whether to play for Britain or Ireland, and he told ...

Tags: People and Pop Culture, United Kingdom, Brazil

Everton Reports $14.8M Loss In '11-12

EPL Everton FC announced losses of £9.1M ($14.8M) for the '11-12 season, which were "worse than had been expected," according to Scott Rutherford of the LONDON TIMES. The club's wage bill "soared by more than £5M ($8M) to a record £63.4M ($103M)." With Manager David Moyes trying to keep Everton in Champions League qualification contention after taking 36 points from its first 21 games of the season, "the club’s latest financial figures illustrates how the manager is handicapped when it comes to strengthening his squad."

Tags: Finance, United Kingdom

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