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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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07/28/14
Brentford Partners With Matchbook.com

League Championship side Brentford FC announced a new partnership agreement with sports betting exchange Matchbook.com. Matchbook is now the official betting partner of the club. The Matchbook.com logo will be displayed on Brentford’s home and away kit for the upcoming '14-15 campaign. In add ...

Tags: Marketing and Sponsorship, United Kingdom

07/25/14
Hangin' With ... Dominic McKay

DOMINIC MCKAY is Scottish Rugby's director of commercial operations, communitions & public affairs. He joined the organization in '08 and took up his current role in '11 in which he is responsible for all commercial, media, marketing, events, ticketing and public affairs activities. He is also ...

Tags: People and Pop Culture, United Kingdom

07/25/14
England WC Exit Hits U.K. Pub Operators

Leading British pub chains said that England's "dismal World Cup campaign in Brazil was doubly disappointing for Britain's pub operators," with the team's early exit prompting football fans "to stay at home to watch the rest of the tournament," according to Neil Maidment of REUTERS. Mitchells & ...

Tags: Finance, United Kingdom

07/25/14
Olympic Cauldron Row Settled Out Of Court

Organizers of the London Olympics "reached an out-of-court settlement over the disputed origins of the cauldron design that formed the centrepiece of its opening ceremony," according to Oliver Wainwright of the London GUARDIAN. The "startling cauldron of copper petals" that rose up to form a flaming ...

Tags: Olympics, United Kingdom

07/25/14
ICC Turns Down Commonwealth Games

Cricket's absence from Commonwealth Games will "continue at least until the 2018 Games in Australia" after the Int'l Cricket Council turned down an invitation from the governing body of the multi-sport event, according to Sudipto Ganguly of REUTERS. Commonwealth Games Federation Chair Prince Tunku I ...

Tags: Events and Attractions, United Kingdom

07/25/14
CWG Ceremony Scores 9 Million Viewers

A "peak audience of more than 9 million viewers watched the opening ceremony of the Commonwealth Games in Glasgow on BBC1" -- complete with Rod Stewart, Scottie dogs, and dancing Tunnock’s teacakes, according to John Plunkett the London GUARDIAN. The "lavish opening spectacle had an average of ...

Tags: Media, United Kingdom

07/25/14
BT, Sky Clash In Court Before EPL Season

Sky and BT "clashed in court again on Wednesday in their long-running battle over wholesale access to the Sky Sports channels," according to Christopher Williams of the London TELEGRAPH. BT "is attempting to force its rival to allow it provide the channels to subscribers to its YouView internet-bas ...

Tags: Media, United Kingdom

07/25/14
Labour To Propose EPL, Betting Firm Taxes

New taxes on the Premier League and sports betting firms to boost grassroots football and other sports "will be proposed by Labour," according to Matt Dathan of the LONDON TIMES. Labour Party Deputy Leader Harriet Harman will also call for the reintroduction of two hours of sport a week for all prim ...

Tags: Leagues and Governing Bodies, United Kingdom

07/25/14
Mo Farah Pulls Out Of Glasgow Games

The "long-running saga" of Mo Farah's attendance at the Commonwealth Games was "finally resolved this morning when the double Olympic and world champion confirmed that he would not be competing in Glasgow," according to Ron Lewis of the LONDON TIMES. Farah, 31, spent two days in hospital in the U.S. ...

Tags: Events and Attractions, United Kingdom

07/25/14
Rugby Football League To Restructure

The Rugby Football League has revealed "full details of the new structure for the 2015 Super League and Championship," according to the BBC. Clubs will play 23 games in "two divisions of 12 and then be split into three pools of eight." The top Super Eights group will then play "seven further games, ...

Tags: Events and Attractions, United Kingdom

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