Featured Story

Sport England Releases New 'This Girl Can' Ad, Aims To Appeal To Wider Audience

Published in SportsBusiness Daily Global on 02 / 27 / 17

The second film installment of Sport England's "This girl can" campaign "broadens its scope to get more women exercising," according to Gurjit Degun of CAMPAIGN LIVE. The ad created by FCB Inferno "appeals to a wider age range of women between 14 and 60, compared with those between 14 and 40 when it...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

02/24/17
Manchester Clubs Could Clash In U.S.

There is "the growing possibility of a first Manchester derby overseas this summer," according to Jack Gaughan of the London DAILY MAIL. Both club managers are taking their squads to America on preseason tours and "will be involved" in the Int'l Champions Cup. Formal talks have reportedly taken ...

Tags: Events and Attractions, United Kingdom, North America

02/24/17
ManU Could Pay Rooney To Leave

Wayne Rooney is "expected to agree a pay-off" if he leaves ManU in the summer, despite the prospect of earning £600,000 ($752,580) a week in the Chinese Super League, according to Hirst & Hughes of the LONDON TIMES. Although Manager José Mourinho claimed earlier this week ...

Tags: Franchises, United Kingdom

02/24/17
GPA Says Why It Rejected 'Super 8' Plan

Gaelic Players Association CEO Dermot Earley called on delegates at this weekend’s Gaelic Athletic Association Congress "to oppose the Paraic Duffy’s 'Super 8' proposal for the football Championship," according to RTÉ. The proposal, which will see the All-Ireland Senior ...

Tags: Leagues and Governing Bodies, United Kingdom

02/24/17
Mercedes Unveils W08 Car

Mercedes Formula 1 launched the W08, the car with which the team will defend its constructors' championship crown in '17, according to Sean Gibson of the London TELEGRAPH. The new car was "showcased for the first time in a live event at Silverstone," conducted by 360-degree video across social media ...

Tags: Franchises, United Kingdom

02/23/17
Aberdeen Stadium Bid Hits Setback

Scottish Premiership side Aberdeen’s hopes of its new stadium "receiving the go-ahead have suffered a blow," according to Darren Cooney of the Scotland DAILY RECORD. Councilors on an Aberdeenshire Council committee "have insisted the plans should not be given the green light because it wo ...

Tags: Facilities, United Kingdom

02/23/17
RFU Execs Out-Earning FA Counterparts

A "boom period for England rugby has seen the ruling body's turnover and payment to its lead executive top those of the FA for the first time," according to Charles Sale of the London DAILY MAIL. FA accounts for last season show CEO Martin Glenn had a package of £591,000, with record ove ...

Tags: Finance, United Kingdom

02/23/17
BadmintonScotland Exec Speaks Out

One of Scotland’s most experienced sports administrators "has called for the British government to investigate the way funding is allocated" after it was announced that " support for a variety of sports has been axed ," according to Kevin Ferrie of the HERALD SCOTLAND. Badminton "is among ...

Tags: Olympics, United Kingdom

02/23/17
Silverstone Circuit 'No Longer For Sale'

The home of the Formula 1 British Grand Prix "is no longer for sale, its owner has announced," according to the BBC. The British Racing Drivers' Club said in a statement that it "decided to shelve discussions about a sale" of Silverstone Circuit. Potential investors, including the Jaguar Land R ...

Tags: Facilities, United Kingdom

02/23/17
Open Prize Fund May Be In Dollars

The 146th Open Championship "could be the first in the event’s history" to offer prize money in U.S. dollars due to a "weak pound in the wake of the Brexit vote," according to Martin Dempster of the SCOTSMAN. R&A CEO Martin Slumbers said that he is "considering the change in an effort ...

Tags: Finance, United Kingdom

02/23/17
CPA Denied Chance To Speak On Reform

The Club Players Association, the body set up to address the fixtures "crisis" in the Gaelic Athletic Association, has been "denied the opportunity to speak at Saturday’s Annual Congress meeting about the motion to reform the football Championship," according to Paul Keane of the LONDON TIMES. ...

Tags: Leagues and Governing Bodies, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug