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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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Hearts Say Finances Are Under Control

Scottish Premier League side Heart of Midlothian responded to reports of imminent administration at Tynecastle by claiming that "its finances are under control," according to Barry Anderson of the SCOTSMAN. Club officials "did not deny administration is a possibility amid suggestions that Ukio Banka ...

Tags: Franchises, United Kingdom

Man City Ladies To Compete In Top Tier

Manchester City Ladies "will compete in the top flight of the women's game for the first time in their history," according to the BBC. The Women's Super League "has been expanded into two tiers of eight and 10 teams" beginning in '14, an increase from the previous single division of eight. Two-time ...

Tags: International Football, United Kingdom

Ooredoo Denies Liverpool Sponsorship

Qatari telecom firm Ooredoo has "been linked with a multi-million pound sponsorship deal with Liverpool, which could see Anfield renamed," according to Dominic King of the London DAILY MAIL. Liverpool shirt sponsor Standard Chartered has 18 months remaining on the £20M ($31M) annual deal it ag ...

Tags: Marketing and Sponsorship, United Kingdom

BT To Start Premier League Ad Campaign

BT "is to kick-start a marketing campaign showcasing its new football channel in mid-May, with Premier League stars Robin van Persie and Gareth Bale set to feature," according to John Reynolds of MARKETING MAGAZINE. A source said, "BT will announce its commercial proposition in the week-ending May 6 ...

Tags: United Kingdom, Media

Blackburn Pay Berg For Unfair Dismissal

League Championship club Blackburn Rovers have been ordered to pay £2.25M ($3.5M) to former Manager Henning Berg "after he won a claim against the club at court," according to James Riach of the London GUARDIAN. Berg was sacked in December after just 57 days in charge, but "will now be paid f ...

Tags: Finance, United Kingdom

Bale Is Player Of The Year

EPL club Tottenham midfielder  GARETH BALE "has been named the Professional Football Association's player and young player of the year" for '12-13, becoming only the third person to clinch the double accolade in the same season, according to James Raich of the London GUARDIAN. Bale was shortli ...

Tags: People and Pop Culture, United Kingdom

Owner Says Reading In Good Shape

EPL club Reading Owner Anton Zingarevich has insisted that the club is "in good financial shape despite dropping out of the Premier League," according to Nabil Hassan of the BBC. The Royals' relegation "was confirmed on Sunday," but Zingarevich said that "he will give Manager Nigel Adkins money for ...

Tags: Franchises, United Kingdom

Williams F1 Loses $7.7M In '12

Williams Grand Prix Holdings PLC, which includes Williams Grand Prix Engineering Ltd. and Williams Hybrid Power Ltd., which combines the traditional F1 business and activity that commercializes F1 derived intellectual property, reported a loss before taxation of £5M ($7.7M), according to the G ...

Tags: Finance, United Kingdom

QPR Supporters Call For Ticket Price Cut

An EPL Queens Park Rangers supporters' group "has called on the club to reduce season ticket prices" following its relegation to the League Championship, according to the London EVENING STANDARD. Despite two years of huge investment, QPR was "relegated from the Premier League." The west London club ...

Tags: Facilities, United Kingdom

Second Newmarket Trainer Confesses

A second Newmarket horse trainer, Gerard Butler, admits that several horses in his yard received treatment for injured joints, but said that "he was so confident in veterinary assurances about the medication in question that he entered its use in his official medical records," according to Chris McG ...

Tags: Leagues and Governing Bodies, United Kingdom

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