Featured Story

Football League Rolls Out Ad Campaigns With Aim To Update Image

Published in SportsBusiness Daily Global on 07 / 28 / 15

The Football League is banishing its reputation for “bobble hats and Bovril” by producing advertising campaigns which have been mimicked across the world and are helping lift its appeal with commercial partners, according to its new marketing director. Drew Barrand, who joined the Footb...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

Hangin' With ... Mike Hooper

MIKE HOOPER is the CEO of the Commonwealth Games Federation. Hooper, from New Zealand, was appointed the CGF's first full-time CEO in '00. In his tenure, he has overseen the 2002 Manchester Games, the 2006 Melbourne Games and the 2010 Delhi Games. In January, Hooper announced that he would step do ...

Tags: People and Pop Culture, United Kingdom

Sky Sports To Show Women's Rugby

Sky Sports will show women's rugby union this summer, with exclusive live coverage of the Women's Rugby World Cup in the U.K. The top 12 nations will compete in France this August and Sky Sports will show the semifinals and final plus pool stage matches live. The deal also includes live coverage of ...

Tags: Media, United Kingdom

Mourinho Teams Up With Yahoo

Chelsea Manager Jose Mourinho "has signed up as Yahoo's global football ambassador ahead of the 2014 FIFA World Cup," according to Maisie McCabe of MARKETING MAGAZINE. As part of his role as football ambassador Mourinho "will provide analysis on the tournament for Yahoo." He "will also develop exclu ...

Tags: Marketing and Sponsorship, United Kingdom

QPR Reveals Net Debt Of $296 Million

League Championship side Queens Park Rangers has revealed net debts of £177M ($296M) "as a result of trying to stay" in the Premier League last season, according to Jacob & Burrows of the LONDON TIMES. The club on Thursday announced a loss of £65.7M for the financial year '12-13, "ma ...

Tags: Finance, United Kingdom

Anelka, FA Set To Accept Five-Game Ban

The FA and EPL side West Brom striker Nicolas Anelka appeared "set to accept the five-match ban" imposed on Anelka for his "quenelle" gesture by an independent panel when the written reasons behind the decision were published on Thursday, according to Owen Gibson of the London GUARDIAN. The five-mat ...

Tags: International Football, United Kingdom

Rangers Investor Prior Backing Dave King

Scottish League 1 Rangers investor Kieran Prior has "thrown his weight" behind former Rangers Dir Dave King's "Rangers revolution," according to Gary Ralston of the Scotland DAILY RECORD. Prior will meet King, "the South African tycoon," in London next week -- and "reckons other major shareholders a ...

Tags: United Kingdom, Franchises

Hull City Owners Renew Threat To Quit

The owners of EPL side Hull City "remain committed to changing the name of the club to Hull Tigers despite stiff opposition" from fan groups, and have reiterated that their threat "to walk away from the club if their plans are blocked," according to the PA. In an open letter published in the Hull Da ...

Tags: Franchises, United Kingdom

Paddy Power's Pistorius Ad To Be Pulled

U.K.'s advertising watchdog has ordered Paddy Power "to pull its controversial ad" featuring Paralympian Oscar Pistorius "after a wave of protest has seen it become the most complained-about campaign ever," according to Mark Sweney of the London GUARDIAN. The advert shows a photograph of Pistorius s ...

Tags: Marketing and Sponsorship, Africa, United Kingdom

Big Losses At Leicester, Nottingham

League Championship sides Leicester City and Nottingham Forest "have reported heavy losses for the 2012-13 financial year," according to David Conn of the London GUARDIAN. The two clubs are "understood to be opposed to the Football League's financial fair play rules in the Championship." Leices ...

Tags: Franchises, United Kingdom

Kier To Build Grandstand At Cheltenham

The Jockey Club said on Wednesday that British construction firm Kier will build the new £45M ($75M) grandstand at Cheltenham racecourse "and finish it in time for the 2016 festival," according to Keith Weir of REUTERS. The Jockey Club, which owns the course in western England, said that it ...

Tags: Facilities, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug