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Ladbrokes To Sponsor Horse Racing's Gold Cup At Newbury

Published in SportsBusiness Daily Global on 01 / 24 / 17

U.K.-based betting company Ladbrokes "will pick up the 60-year Hennessy sponsorship of the Gold Cup at Newbury in a five-year deal starting in December," according to Geoffrey Riddle of RACING UK. The bookmaker will sponsor 13 of the 14 races at the two-day Festival, "replacing sponsors such as Auth...

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Tags: Marketing and Sponsorship, United Kingdom

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