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Virgin Sport To Host Mass Participation Fitness Festivals In U.K., U.S.

Published in SportsBusiness Daily Global on 01 / 18 / 17

Virgin Group will "deepen its involvement in health and fitness with its latest venture Virgin Sport which is aiming to help people overcome the everyday hurdles which prevent them from taking up exercise with the help of sporting festivals," according to Tony Connelly of THE DRUM. The new brand wil...

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Tags: Events and Attractions, United Kingdom

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