Featured Story

Chinese Company 5USport Purchases 60% Stake In League One Side Northampton Town

Published in SportsBusiness Daily Global on 06 / 27 / 17

League One side Northampton Town has been taken over by Chinese sports company 5USport, according to SKY SPORTS. Talks between the parties have reportedly been "ongoing for a number of months" and a deal has now been finalized. Following approval from the English Football League, the sports developm...

Read More

Tags: Franchises, Asia, United Kingdom

More Stories

Edinburgh Rugby Moves To Myreside

Edinburgh Rugby "will host Guinness Pro12 matches at Myreside," the home of Premiership rugby side Watsonians, starting from next season," according to Craig Fowler of the Edinburgh EVENING NEWS. The club "will take up residence between January and May next year" before playing the entire '17-18 cam ...

Tags: United Kingdom, Facilities

F1 Grand Prix Could Be Held In London

F1 CEO Bernie Ecclestone said that a race "could be held in central London as early as next year," according to Amy Lewis of ITV. He said it would be "fantastic" to have a race in the middle of the capital, and believes it "would be popular with viewers." A proposed London Grand Prix, including sect ...

Tags: Events and Attractions, United Kingdom

Liverpool Partners With China's JD.com

JD.com, China's largest online direct sales company announced that Liverpool will be the first U.K. football club to launch on JD.com’s cross-border platform, JD Worldwide. The new store gives football fans across China the opportunity to purchase guaranteed authentic merchandise from the ...

Tags: Asia, Marketing and Sponsorship, United Kingdom

Watford Partners With Dryworld

EPL side Watford announced a three-year deal with independent sportswear brand Dryworld, which will supply its "playing kit and training gear from next season," according to Tom Dutton of the London EVENING STANDARD. Watford "signed a three-year deal with Puma in 2012 and extended the partnership by ...

Tags: Marketing and Sponsorship, United Kingdom

Betfred Sponsors Scottish League Cup

Bookmaker Betfred "is the new title sponsor of the Scottish League Cup," according to the SCOTSMAN. The tournament "will become known as the Betfred Cup." It means "all three major domestic tournaments" are sponsored by bookmakers. Ladbrokes "backs the Scottish leagues and William Hill is the Scotti ...

Tags: Marketing and Sponsorship, United Kingdom

Sky Launches VR Trial For Football

Fans "could soon be able to watch football in virtual reality mode" after the tech was trialed by Man City and Sky Sports, according to Omar Oakes of CAMPAIGN LIVE. The club, "in concert with Sky Sports and LiveLike, trialled VR devices with fans" in London, N.Y. and Melbourne who were watching ...

Tags: Media, United Kingdom

Man City Could Miss Out On $144M

Missing out on the Champions League next season "could cost" Man City up to £100M ($144M), according to Stuart Brennan of the MANCHESTER EVENING NEWS. Man City is praying West Ham "can do them a favour" against rivals ManU at Upton Park, beca ...

Tags: Finance, United Kingdom

GLL Produces Funding Pot For Athletes

The charitable arm of Greenwich Leisure Ltd. produced a £1.2M ($1.7M) funding pot "for 2,000 young athletes hoping to make the Olympic Games," according to Matthew Campelli of SPORTS MANAGEMENT. GLL Sport Foundation "launched the fund in collaboration with SportsAid, Mary Peters Trust, local c ...

Tags: Olympics, United Kingdom

Liverpool Manager Klopp Backtracks

Liverpool Manager Jürgen Klopp "backtracked on his call for Liverpool fans without tickets to head to Basel for the Europa League final against Sevilla on May 18, and said he regretted making the statement," according to Simon Jennings of REUTERS. Liverpool has been allocated around 10,000 tick ...

Tags: Events and Attractions, United Kingdom, Europe

West ham Sells All 52,000 Season Tickets

West Ham United sold 52,000 season tickets for its first season in the Olympic Stadium -- "a total bigger than London rivals" Arsenal, Chelsea and Tottenham Hotspur and trailing only ManU (55,000), according to James Mariner of the London INDEPENDENT. Slaven Bilic's side plays its 2,398th and final ...

Tags: Franchises, United Kingdom

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug